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Evaluating University Students’ Web Communication Competency on Multimedia Applications and Influential Factors through International Industry-Academy Collaboration by Using Global ACA Certification

Abstract

Through international industry-academy collaboration with Certiport and Adobe Certified Associate (ACA), using data mining from ACA global score database, this study selected international ACA as a global standard tool to evaluate Northern Taiwanese university students’ web communication competency in the domains of web design and multimedia applications, and furthermore to identify the influential factors of web communication competency. The results of this study will be used as references for industrial companies in planning and developing human resources and also for educational academies in cultivating university students’ web communication competency. Two hundred and fifty-two sample participants from different departments of Kainan University in Northern Taiwan were tested by web communication domain which includes six authorized competency indicators: (a) setting project requirements, (b) planning site design and page layout, (c) understanding Adobe Dreamweaver interface, (d) adding content, (e) organizing content, and (f) evaluating and maintaining a site. The results indicated that there were significant differences between students of the Information Communications Department and those of other departments in the domain of web communication. Four competency indicators of planning site design and page layout, understanding Adobe Dreamweaver interface, adding content, and organizing content were detected, and the findings were that the IC Department students outperformed the others. The students’ background variables on the influence of web communication competency were analyzed and results indicated that background variables such as age, experience using computers, and total credits of computer courses taken played significant roles in students’ web communication competency.

Keywords: Industry-Academy Collaborate, Web Communication Competency, Information Literacy, Webpage, Adobe Certified Associate (ACA)

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Hsu, H., & Wu, H. (2010, June), Evaluating University Students’ Web Communication Competency On Multimedia Applications And Influential Factors Through International Industry Academy Collaboration By Using Global Aca Certification Paper presented at 2010 Annual Conference & Exposition, Louisville, Kentucky. 10.18260/1-2--15969