Blosser, E. G. (2015, June), Constructions of Gender in Three Campaigns to Recruit Women to Engineering: Is Outreach Combatting or Reinforcing Gender Inequality?  Paper presented at 2015 ASEE Annual Conference & Exposition, Seattle, Washington. 10.18260/p.23738

\bibitem{asee_peer_23738}
  Blosser, E. G. (2015, June), \emph{Constructions of Gender in Three Campaigns to Recruit Women to Engineering: Is Outreach Combatting or Reinforcing Gender Inequality?}
  Paper presented at 2015 ASEE Annual Conference \& Exposition, Seattle, Washington.
  10.18260/p.23738

Emily Gwen Blosser.  "Constructions of Gender in Three Campaigns to Recruit Women to Engineering: Is Outreach Combatting or Reinforcing Gender Inequality?".  2015 ASEE Annual Conference & Exposition, Seattle, Washington, 2015, June.  ASEE Conferences, 2015.  https://peer.asee.org/23738 Internet.  13 Jan, 2025

\bibitem{asee_peer_23738}
  Emily Gwen Blosser.
  "Constructions of Gender in Three Campaigns to Recruit Women to Engineering: Is Outreach Combatting or Reinforcing Gender Inequality?".
  \emph{2015 ASEE Annual Conference \& Exposition, Seattle, Washington, 2015, June}.
  ASEE Conferences, 2015.
  https://peer.asee.org/23738 Internet.  13 Jan, 2025

@INPROCEEDINGS{asee_peer_23738
author = "Emily Gwen Blosser"
title = "Constructions of Gender in Three Campaigns to Recruit Women to Engineering: Is Outreach Combatting or Reinforcing Gender Inequality?"
booktitle = "2015 ASEE Annual Conference \& Exposition"
year = "2015"
month = "June"
address = "Seattle, Washington"
publisher = "ASEE Conferences"
note = {https://peer.asee.org/23738}
number = {10.18260/p.23738}
}

TY  - CPAPER
AB  - In recent decades, women have made dramatic gains in terms of their educational outcomes. In the UnitedStates, girls now perform just as well as boys in math and women continue to outpace men in terms of theirgrades and graduation rates at institutions of higher education. Paradoxically, however, women still remainseverely underrepresented in engineering. For years, engineering has sought to incorporate more womeninto the profession through outreach and recruiting campaigns. In 2008, the National Academy ofEngineering published a report titled Changing the Conversation: Messages for Improving PublicUnderstanding of Engineering, which called for engineering to recast itself as a profession engaged insocietal and community concerns in order to recruit more young people, particularly women andunderrepresented minorities. A number of social scientists have increasingly argued that if science,technology, engineering and math (STEM) professions highlight elements of the work that align with more“feminine” labeled interests and values, more women will enter such careers. In this paper, the authorexplores the ways in which messages in various engineering contexts are constructed to appeal to what areconsidered to be women’s natural preferences and aspirations. Drawing on sociological theories, the authorsuggests that while such strategies are certainly well intentioned, they may have unintended consequencesand could further perpetuate gender inequality within engineering. The findings raise important concernsand considerations for programs and institutions involved in efforts to recruit and retain more women intoengineering.
AU  - Emily Gwen Blosser
CY  - Seattle, Washington
DA  - 2015/06/14
PB  - ASEE Conferences
TI  - Constructions of Gender in Three Campaigns to Recruit Women to Engineering: Is Outreach Combatting or Reinforcing Gender Inequality?
UR  - https://peer.asee.org/23738
DO  - 10.18260/p.23738
ER  -