Conference Session

Approaches to Teaching Entrepreneurship

Collection

2006 Annual Conference & Exposition

Authors

William Sherrill, University of Houston; Thomas Duening, Arizona State University

Tagged Divisions

Entrepreneurship & Engineering Innovation

. Page 11.1208.3This paper presents a logico-deductive analysis of the leading approaches to entrepreneurshipeducation. We have identified the six leading approaches as: • The Business Plan approach • The Resource Based approach • The Entrepreneurial Mindset approach • The Case Study approach • The Simulation Experience approach • The Entrepreneurial Personality approachSince entrepreneurship education has only recently become a focus of academic scholarship,little empirical data exist on which curricular approach works best to convey the fundamentals ofentrepreneurship.3 Worse, there is little agreement among scholars and other interested partiesabout the fundamental ends

Conference Session

Entrepreneurship Education - A 10,000' View

Collection

2006 Annual Conference & Exposition

Authors

Clifton Kussmaul, Muhlenberg College; John Farris, Grand Valley State University; Jana Goodrich, Pennsylvania State University-Erie; Susannah Howe, Smith College; Robert Weissbach, Pennsylvania State University-Erie

Tagged Divisions

Entrepreneurship & Engineering Innovation

above, and although PUI faculty could learn from theirresearch colleagues, they would also be well-served by a PUI network to identify, develop, anddisseminate best practices for their institutions, particularly with regard to entrepreneurship Page 11.629.3education.In May 2005, this group received an NCIIA grant proposal to identify and document bestpractices3. The group prepared an initial set of five topic areas during that summer and met inAugust 2005 to critique and validate best practices, brainstorm connections between topic areas,identify areas of future development, and plan strategies for documenting and disseminating thegroup results

Conference Session

Learning from Entrepreneurship Programs

Collection

2006 Annual Conference & Exposition

Authors

Gerald Nelson, Mississippi State University

Tagged Divisions

Entrepreneurship & Engineering Innovation

successfulenterprises on the campus. Although, this would not necessarily be an undesirable outcome, thegoal of the program is more in the realm of building a firm foundation. That being said, start-upsprovide the laboratory for a variety of learning experiences, which is difficult to simulate in theclassroom. We will discuss the aspect of nurturing start-ups later in the body of this paper.The Marketing Plan for the Certificate Program to the StudentsThe Certificate Program was marketed initially by writing and printing a brochure that succinctlydescribed the requirements and benefits of the program. The program was then presented througha variety of means. The program was primarily marketed by “word of mouth”. Briefpresentations were given to students

Conference Session

Entrepreneurship Education - A 10,000' View

Collection

2006 Annual Conference & Exposition

Authors

Mary Secor, Institute to Promote Learning; Douglas Arion, Carthage College

Tagged Divisions

Entrepreneurship & Engineering Innovation

promote students’ learning andperformance, and to help students develop increasingly higher levels of development andsophistication, entrepreneurship programs must organize their curricula, programs, andservices to create a coherent, meaningful, powerful educational experience for students.This paper provides a research-based approach, plan, and process for helpingentrepreneurship programs make the vision become a reality at their institution.Introduction Building a successful entrepreneurship program involves more than creating anddelivering a series of courses that meet accreditation or institutional requirements.Programs focused on teaching entrepreneurship demand and require students to developsophisticated skills and abilities that

Conference Session

Course-based Approaches to Entrepreneurship Education

Collection

2006 Annual Conference & Exposition

Authors

Anthony Warren, Pennsylvania State University; Ralph Hanke, Bowling Green University; Elizabeth Kisenwether, Pennsylvania State University

Tagged Divisions

Entrepreneurship & Engineering Innovation

entrepreneuriallearning experience to a large number of students at all levels. This can only be achieved bydeveloping a “scalable” model to reduce teacher load in course creation and management, andstudent interaction. This paper describes a pilot experiment at State University, the first of a fourstage plan to make entrepreneurship education available to the majority of students in the US.To date 135 students developed entrepreneurial skills at State University using a unique problembased learning (PBL) approach with all course materials and grading managed on-line. The resultsof the pilot indicate that a problem based, on-line approach to learn entrepreneurship is viable withsignificant upside potential. Surprisingly, it was just as difficult for the faculty

Conference Session

Opportunities for Entrepreneurship Programs

Collection

2006 Annual Conference & Exposition

Authors

Robert Evans, University of Texas-Austin; Jennifer Parks, University of Texas-Austin; Steven Nichols, University of Texas-Austin

Tagged Divisions

Entrepreneurship & Engineering Innovation

. Other universities in the US arepreparing regional or conference-wide competitions and initial planning for nationalcompetitions has begun in several countries.The competition engages students in the early stages of emerging technology commercialization.The competition website provides additional information and may be found atwww.ideatoproduct.org. Student teams prepare a commercialization assessment addressingtechnical status, intellectual property, market needs and market characteristics. The teams presenttheir assessments to a panel of faculty, business leaders and entrepreneurs. While severalexamples of technology licenses and the development of new companies illustrate the impact ofthe competition, the real value and focus of the

Conference Session

Entrepreneurship Education - A 10,000' View

Collection

2006 Annual Conference & Exposition

Authors

Wade Shaw, Florida Tech; Muzaffar Shaikh, Florida Tech; Carmo D'Cruz, Florida Tech

Tagged Divisions

Entrepreneurship & Engineering Innovation

Integration and business plan development, Systems Launch considerationsand product/business launch, etc. Concepts in strategy, team dynamics, and finance areintegrated into these courses focusing on Engineering Entrepreneurship. It appears thatEngineering Entrepreneurship has emerged as a Killer App for Systems Engineering.IntroductionThe emerging facts from successful organizations, including universities, indicate that the realsource of power in a knowledge economy is in combining technical prowess withentrepreneurship.1 A survey of business executives and managers indicated that highly successfulengineers are not only academically astute, but also possess entrepreneurial skills.2 TheEngineers of 2020 will need to be educated as innovators, with

Conference Session

Successful Outcomes of Student Entrepreneurship

Collection

2006 Annual Conference & Exposition

Authors

Karen Thornton, University of Maryland-College Park; Anik Singal, Affiliate Classroom, Inc.; David Barbe, University of Maryland-College Park; James Green, University of Maryland-College Park

Tagged Divisions

Entrepreneurship & Engineering Innovation

build a nationally recognized firm in affiliate marketing, if not a globalpowerhouse. While the vision was a bold one for a 21 year-old undergraduate student, success ofother Hinman CEOs and alumni provided precedence and support. This vision and commitmentto growth parallels the literature review. The importance of planning is evident with Anik.Contrary to the literature, the relationships with other firms have not played a role in AffiliateClassroom’s growth thus far. Page 11.289.8 7 Table 2. Comparisons and contrasts of firm attributes Our

Conference Session

Learning from Entrepreneurship Programs

Collection

2006 Annual Conference & Exposition

Authors

Arnold Lumsdaine, University of Tennessee; Frank Speckhart, University of Tennessee-Knoxville; Geoff Robson, Technology 2020; Kenneth Kahn, University of Tennessee-Knoxville; Majid Keyhani, University of Tennessee-Knoxville; Dan Fant, University of Tennessee-Knoxville; Rapinder Sawhney, University of Tennessee-Knoxville

Tagged Divisions

Entrepreneurship & Engineering Innovation

Knoxville initiated the innovative dual degreeprogram in the fall of 2001. Its focus is to integrate the skills and knowledge of studentsstudying both engineering and business, and to direct those skills to product development. Itpermits students, in 23 months, to obtain a Master of Business Administration [MBA] degree anda Master of Science [MS] degree in an engineering discipline. It is expected that, by thecompletion of the program, student teams will have developed a concept, a business plan, amarketing plan and a prototype for a marketable product. The vision of the MS-MBA dualdegree is not merely to allow students to receive two graduate degrees in a compressed timeframe, but to tightly integrate the two degrees, so that multidisciplinary

Conference Session

Approaches to Teaching Entrepreneurship

Collection

2006 Annual Conference & Exposition

Authors

Rose Marie Lynch, Illinois Valley Community College; Dorene Perez, Illinois Valley Community College; James Gibson, Illinois Valley Community College

Tagged Divisions

Entrepreneurship & Engineering Innovation

institutionsEntrepreneurial team projects are an increasingly popular component of universityengineering programs. Providing students with realistic experiences is a common goal, butthe projects vary in their purposes and outcomes, organization, participants, and length.Some projects emerge from programs that encourage engineering students to becomeentrepreneurs, for example, Pennsylvania State2. Others, like the University of Maryland3, area part of incubator-like environments where prospective entrepreneurs live and study together.Some universities take the process a step further by facilitating start-up ventures: FloridaInstitute of Technology4 and Stanford University5.For some projects, a business plan is the significant outcome, and a business plan

Conference Session

Learning from Entrepreneurship Programs

Collection

2006 Annual Conference & Exposition

Authors

Nancy Clement, Purdue University; Edward Coyle, Purdue University; Joy Krueger, Purdue University

Tagged Divisions

Entrepreneurship & Engineering Innovation

be one that wasdeveloped for or is closely related to one developed for an EPICS project partner. The focus ofthe EEI is thus not on the traditional business or financial plan development − it is product-focused and engineering-focused and is thus well within the scope of engineering students’developing expertise.The Laboratory Facilities for the EPICS Entrepreneurship Initiative consist of two rooms. One isthe Software Development Laboratory, which provides servers and desktop machines for EPICSteams with EPICS I2P® entries that are software intensive, client-server systems. It also containsa Digital Publishing Center that includes the latest in high-color, color printers in for formatsranging from 8.5x11 through 50” wide plotters. The

Conference Session

Entrepreneurship Division Poster Sessions

Collection

2006 Annual Conference & Exposition

Authors

La Verne Abe Harris, Arizona State University

Tagged Divisions

Entrepreneurship & Engineering Innovation

Motorola, Boeing, Intel, and Honeywell.Over half were from the Phoenix area of Arizona and the rest were located in Tucson.But these healthy “aging hipsters” are not necessarily retiring early. They plan on working longerthan the generation of their parents. Slightly over 80 percent of the focus team had over twodecades of experience in their field.In spite of this trend of working longer, there will still be a significant number of jobs vacatedeach year. That brings us to the next question: What type of employees do these Baby Boomerswant to eventually replace them?III. MethodologyAn online survey was conducted December 9 through December 20, 2005 with a select focusteam of 14 industrial leaders (Refer to Figure 1). Data were gathered using a

Conference Session

Entrepreneurship Division Poster Sessions

Collection

2006 Annual Conference & Exposition

Authors

Kenneth Ports, QTS, Inc.; Dennis Kulonda, Florida Tech; Clifford Bragdon, Florida Tech; Carmo D'Cruz, Florida Tech

Tagged Divisions

Entrepreneurship & Engineering Innovation

College and the Director of the National Aviation and Transportation Center in New York. His Ph.D. is in the field of City Planning from the University of Pennsylvania.Dennis Kulonda, Florida Tech Dr. Dennis J. Kulonda is a scholar/entrepreneur with substantial academic and industry experience. He served as Director of the Engineering Management Program at the University of Central Florida; Dean, College of Business at Alfred University, New York; and Director of the Center for Professional Development at James Madison University. He has had industry experience as Managing Partner of Operations Associates; manager of Education Consulting at Broadway & Seymour; and Industry Consultant

Conference Session

Approaches to Teaching Entrepreneurship

Collection

2006 Annual Conference & Exposition

Authors

Minnie Patel, San Jose State University; Anuradha Basu, San Jose State University

Tagged Divisions

Entrepreneurship & Engineering Innovation

systematic way.Despite the fact that SJSU is located in the heart of the Silicon Valley, the engineering studentsat SJSU are not adequately exposed to entrepreneurship as revealed by a preliminary survey bythe authors. To bridge this gap, we plan to develop teaching material for an engineeringentrepreneurship course at the undergraduate level supported by a CCLI grant from the NationalScience Foundation.The objective of the present paper is to describe a process of selecting appropriate coursematerial for teaching engineering entrepreneurship in order to dispel some of the common mythsabout entrepreneurship amongst undergraduates at SJSU. This paper also discusses the value andimpact of the two approaches identified above in educating and exposing

Conference Session

Capstone Design and Entrepreneurship

Collection

2006 Annual Conference & Exposition

Authors

John Ochs, Lehigh University; Gerard Lennon, Lehigh University; Todd Watkins, Lehigh University; Graham Mitchell, Lehigh University

Tagged Divisions

Entrepreneurship & Engineering Innovation

as a capstone experience. To date, several pilot teams have successfullycompleted the sequence, completed their undergraduate engineering requirements andused the capstone courses to develop products and undertake business planning for theirstart up technical ventures. In addition to the courses in the entrepreneurship minor,infrastructure is in place to support a Student Entrepreneurship Competition in whichstudent teams can develop prototypes and their ideas into business plan proposals forseveral sources of possible seed funding. The infrastructure includes a mentoringentrepreneurs’ network of Lehigh alumni, an on-campus student-start-up incubator, andnew early-stage follow-up funding. This paper will describe the integration of

Conference Session

Successful Outcomes of Student Entrepreneurship

Collection

2006 Annual Conference & Exposition

Authors

Robert Evans, University of Texas-Austin

Tagged Divisions

Entrepreneurship & Engineering Innovation

completed a Master’s degree in MEMS at Georgia Tech. Page 11.495.1© American Society for Engineering Education, 2006 Doctoral Student Co-founders: A Case Study of Advanced Laser Materials, LLCAbstractIn January of 2003, two University of Texas at Austin doctoral engineering students, R. S. Evansand D. L. Vanelli enrolled in a business plan course cross listed in the college of engineering.They chose a University of Texas patent-pending technology to form the basis of their businessplan. A State of Texas Technology Development and Transfer grant had been awarded forfurther development of the technology, but

Conference Session

Capstone Design and Entrepreneurship

Collection

2006 Annual Conference & Exposition

Authors

Thomas Miller, North Carolina State University; Stephen Walsh, North Carolina State University

Tagged Divisions

Entrepreneurship & Engineering Innovation

business planning, corporate formation, and obtained seed-round funding of $3M with a follow-on round of $9M. Prior to this, Dr. Walsh’s technical career was with IBM where he did IC design, performed software testing, and did presales field application engineering. While at IBM, he was awarded IBM’s Resident-Study scholarship and completed his MS and PhD degrees in EE at Duke University.Thomas Miller, North Carolina State University Thomas K. Miller, III received the BA degree in Mathematics and Chemistry from the University of North Carolina at Chapel Hill in 1976. He received the MS degree in Biomedical Engineering and Mathematics in 1980, and the PhD in 1982, both from UNC-Chapel Hill

Conference Session

Course-based Approaches to Entrepreneurship Education

Collection

2006 Annual Conference & Exposition

Authors

Anthony Joseph, Pace University

Tagged Divisions

Entrepreneurship & Engineering Innovation

was supported by a finance and a computer science professor whoteam taught the course and nine mentors/advisors who assisted the E-teams in identifyingfinancial problems in need of improved solutions, formulating problems to enable efficientsoftware solution, identifying markets for their completed software product, determining thelevel of software product user friendliness, and counseling and advising E-team members in thedevelopment of a successful business plan. On the basis of the midterm exam and the project, theevaluation of the course showed that each of the five purposefully designed E-teams completedtheir financial software product by the end of the semester. Two showed promise of beingcommercially viable with slight improvements

Conference Session

Entrepreneurship Division Poster Sessions

Collection

2006 Annual Conference & Exposition

Authors

Philip Rufe, Eastern Michigan University; Gary Rodak, Eastern Michigan University; Scott Pollock, Eastern Michigan University; Mary Finkel, Eastern Michigan University

Tagged Divisions

Entrepreneurship & Engineering Innovation

“capstone courses” which build on these basic concepts. This is where wesee a great deal of originality in the curriculum when compared with the manufacturing programsof other institutions. As the students approach their final training in machining, electronics, CAD, materials,plastics production, quality management, etc…they are required to take a three-course capstonesequence that follows a product’s development from conception through production. The firstclass, develops the product concept, the second course, takes that concept and plans itsproduction and the final course produces and sells the product. The first class, MFG 316 Design for Manufacturing and Tooling, is where the productdesign is born. Students generate product

Conference Session

Approaches to Teaching Entrepreneurship

Collection

2006 Annual Conference & Exposition

Authors

W. Andrew Clark, East Tennessee State University; J. Paul Sims, East Tennessee State University; Craig A. Turner, East Tennessee State University; Jon L. Smith, East Tennessee State University

Tagged Divisions

Entrepreneurship & Engineering Innovation

papers indicated that their learning exceeded the traditional integrativecoursework (each student practicing their trade exclusively) and indeed created a betterunderstanding of the processes necessary for firms to be economically successful.One specific example of a course that requires students to develop innovative ideas isTechnical Practicum (ENTC 4600). In this course students at the end of their degreeprocess are mixed into groups from different concentration areas. These groups arenormally made up of 6-8 students from Electronics, Bio-Medical, Construction,Surveying, Manufacturing and Digital Media. In this course the students are required toact as a group process team to define, design, plan and cost a product. More emphasis isplaced on

Conference Session

Capstone Design and Entrepreneurship

Collection

2006 Annual Conference & Exposition

Authors

Gül Okudan, Pennsylvania State University; Jennifer Finelli, Pennsylvania State University; Elizabeth Kisenwether, Pennsylvania State University

Tagged Divisions

Entrepreneurship & Engineering Innovation

aims to shed light to one of the most important aspects of these programs: designprojects, and their handling within the curriculum. The overall goal of the paper is to provideguidance for institutions with similar programs.Assessment Planning and ApplicationWith several years of experience in using project-based learning in the curriculum, and havingadopted the above explained types of projects to teaching and learning, an instrument forassessing the effectiveness of different types of projects was designed and used for this study.The assessment instrument is presented in the Appendix. In this paper we present thepreliminary data set collected using the instrument and its analysis.The last question of the instrument was quantitative, and

Conference Session

Entrepreneurship Division Poster Sessions

Collection

2006 Annual Conference & Exposition

Authors

John Stephens, Lawrence Technological University; Mariam Iskandarani, Lawrence Technological University

Tagged Divisions

Entrepreneurship & Engineering Innovation

understood area of entrepreneurial financing thatneeds to be investigated in an academic setting so that it may become a viable alternative forthose who are planning their own start up ventures but do not have access to large amounts oftraditional financing sources. The paper will focus on the techniques used in entrepreneurial startup firms to obtain forms of financing that are not the traditional debt loans or owner suppliedcapital. The paper will address the published data in the area of financial bootstrapping to assesswhere the academic community has progressed at this point in time in their understanding of thetechniques. The paper will then draw conclusions of where future research needs to head in orderto get a better understanding of this

Conference Session

IP and Supporting Student Startups

Collection

2006 Annual Conference & Exposition

Authors

Dan Moore, Rose-Hulman Institute of Technology; David Shepard, Engenius Solutions

Tagged Divisions

Entrepreneurship & Engineering Innovation

require the newly hired engineer to have a broader set of skills. The new engineermust be familiar with marketing and accounting as well as their particular engineeringdisciplines.As economies continue to become more global, American industries must rely on innovation andtechnology to remain competitive. These companies must create new products faster with morefeatures. An understanding of the product development cycle and how it fits into the corporate Page 11.1174.2planning structure, i.e. financial planning, marketing, sales is essential. A student that getsexposure to the new product development process and entrepreneurship will be better able

Conference Session

Approaches to Teaching Entrepreneurship

Collection

2006 Annual Conference & Exposition

Authors

Robert Weissbach, Pennsylvania State University-Erie; Jana Goodrich, Pennsylvania State University-Erie

Tagged Divisions

Entrepreneurship & Engineering Innovation

. Page 11.445.2 Developing Positive Teaming in a Product Development and Entrepreneurship Course Using an Off-Campus Weekend SeminarOverviewOne of the most important concerns in teaching a product development and entrepreneurshipcourse with multidisciplinary teams is to ensure that the teams function effectively. This can bedifficult when the course contains a significant workload for each team, such as the developmentof a new product idea along with a complete business plan for the product in a single semester.Experience with four semesters of classes shows that more cohesive, process driven teams arestronger and experience greater success on a variety of levels than less cohesive teams. Toaddress these important team issues, the

Conference Session

IP and Supporting Student Startups

Collection

2006 Annual Conference & Exposition

Authors

Craig Silvernagel, University of North Dakota; Richard Schultz, University of North Dakota

Tagged Divisions

Entrepreneurship & Engineering Innovation

fromclassroom and extracurricular projects.This paper is organized as follows. Section 2 describes the content of the research instrumentused in a pilot study in three undergraduate classes at the University of North Dakota during the2005 fall semester. Tabulated results and observations/interpretations are presented in Section 3.Section 4 examines the possibility that service-oriented innovations generated by students at theuniversity may have greater commercialization potential on a shorter timeline than patentableinventions. A summary is provided in Section 5, along with future plans for developing andadministering this research instrument on a much larger scale.2. Student-Generated Intellectual Property Research InstrumentThe research instrument

Conference Session

Opportunities for Entrepreneurship Programs

Collection

2006 Annual Conference & Exposition

Authors

Heidi Neck, Babson College; John Bourne, Olin College; Stephen Schiffman, Olin College

Tagged Divisions

Entrepreneurship & Engineering Innovation

Technological University, PolytechnicUniversity of Puerto Rico, and Salish Kootenai Tribal College. The majority of these institutions(82%) offered courses in entrepreneurship for engineering students and 40% of the participantshave been teaching for at least fifteen years. The experience of the participants, both in teachingand in entrepreneurship education, was desired in the pilot offering to better assess the potentialimpact of Babson-Olin SyE3. Page 11.1255.6Program Goals – Planned Versus Actual Babson-Olin SyE3 was designed to assist engineering faculty in their journey to teach andapply entrepreneurship as a core feature of engineering

Conference Session

Course-based Approaches to Entrepreneurship Education

Collection

2006 Annual Conference & Exposition

Authors

Doug Abbott, MT Tech of the U of MT; Lance Edwards, MT Tech of the U of MT; John Evans, MT Tech of the U of MT; Leo Heath, MT Tech of the U of MT; Mike Johnson, MT Tech of the U of MT; Timothy Kober, MT Tech of the U of MT; Mary North-Abbott, MT Tech of the U of MT; Roger Oldenkamp, MT Tech of the U of MT

Tagged Divisions

Entrepreneurship & Engineering Innovation

entrepreneurship coursework in the curriculum.The Course – Pet 4460An array of pertinent petroleum engineering and business topics were included in PET 4460,Petroleum Project Evaluation. The topics ranged from land ownership and reservoir estimationto methods of financing, financial statement interpretation and cost accounting. The subjectmatter was selected to provide practical information needed by entry-level petroleum engineers,based on the previously discussed input from the petroleum industry and fromdiscussion/planning sessions by a representative group from the Business and PetroleumEngineering Departments. Table 1, PET 4460 – Petroleum Project Evaluation Course, contains alist of the major topics and subtopics, along with the department

Conference Session

Entrepreneurship Division Poster Sessions

Collection

2006 Annual Conference & Exposition

Authors

Barbara Karanian, Wentworth Institute of Technology; Gül Okudan, Pennsylvania State University

Tagged Divisions

Entrepreneurship & Engineering Innovation

, procedure and content for the analysis and planning.a. Preliminary InvestigationThe particular mode of inquiry used in this study was based on the need for consideringpreliminary results and dedicated to combining retrospective studies of the authors own researchand consulting best practices with plans to build next phases of study. It was aimed to assurethat the methodology captured elements of leadership, gender and teams in the way that wasconceptualized. The preliminary data also included extensive discussions about the meaning ofquestions, interpretations of the preliminary results for the authors and those individuals whoprovided coding information of the results.b. SubjectsThe participants in the study were senior level managers in academia

Conference Session

IP and Supporting Student Startups

Collection

2006 Annual Conference & Exposition

Authors

Paul Swamidass, Auburn University; Brian Wright, Auburn University

Tagged Divisions

Entrepreneurship & Engineering Innovation

or in a team of business and engineering professionals.An extension of the programAn extension of the program in the near future will be to offer free invention evaluation to thepublic1. In this model, the public will be invited to submit requests for evaluation of theirinventions in a specified application form. A few promising ones will be selected for evaluation.Student teams will be assigned the invention for evaluation. Teams would evaluate the prior art,technical feasibility, market size, potential licensees or development partners, and providerecommendations to the inventor on patentability, contacts for commercializing the product, anda business plan when appropriate. Expected benefits: 1. The program will train Auburn business and

Conference Session

Entrepreneurship Education - A 10,000' View

Collection

2006 Annual Conference & Exposition

Authors

Paul Lane, Grand Valley State University; John Farris, Grand Valley State University

Tagged Divisions

Entrepreneurship & Engineering Innovation

when the product finally hits the market. Another way in which generations ofProceedings of the 2006 American Society for Engineering Education Annual Conference & Exposition Copyright  2006, American Society for Engineering Educationstudents may be involved would be the development of a product idea by a theater student. Thedevelopment process might take the following path; product development by an engineeringclass, market testing by a business class, return to the engineering school to refine and develop ofthe product, a return to the business school for more market research, an interdisciplinary team todevelop the business plan and so on until the product reaches the market. A third way in whichgenerations of