Conference Session

“And Other Duties as Assigned”

Collection

2009 Annual Conference & Exposition

Authors

Megan Sapp Nelson, Purdue University

Tagged Divisions

Engineering Libraries

AC 2009-173: MARKETING THE ENGINEERING LIBRARYMegan Sapp Nelson, Purdue University Page 14.862.1© American Society for Engineering Education, 2009 Marketing the Engineering LibraryAbstract:Marketing is a tool of librarianship that is infrequently taught to library professionals, yet playsan important role in outreach to students, faculty, and staff. This paper shows the process thatPurdue University’s Engineering Library faculty utilized to develop and implement a marketingplan. As the process evolved, an inventory of current programs, an analysis of current patronsand current marketing methods, an assessment of available marketing venues, a map ofmarketing