Conference Session

Case Studies in Entrepreneurship

Collection

2013 ASEE Annual Conference & Exposition

Authors

Mark Schar, Stanford University; Sheri Sheppard, Stanford University; Samantha Ruth Brunhaver, Stanford University; Mark Cuson; Michelle Marie Grau, Stanford University

Tagged Divisions

Entrepreneurship & Engineering Innovation

been shown to helpthe student connect theory with a practical application that increases the relevance of thepotential solution8. Case-based instructional methods have long been used in engineeringeducation, almost exclusively in the context of ethics where “there is widespread agreement thatthe best way to teach professional ethics is by using cases.”9Less common is the use of the case study method to integrate business learning, specificallyentrepreneurship concepts, with core engineering curriculum. Weaver and Rayess,10 on behalf ofthe KEEN Network, have developed a series of short case studies across a variety ofentrepreneurial situations that are incorporated into various engineering courses. Garcia et al.11tested an entrepreneurial case

Conference Session

Classes in Entrepreneurship

Collection

2013 ASEE Annual Conference & Exposition

Authors

Nihad Dukhan PhD, University of Detroit Mercy; Nassif E Rayess, University of Detroit Mercy

Tagged Divisions

Entrepreneurship & Engineering Innovation

communication skills, teamwork andunderstanding ethics and professionalism, and awareness skills which include engineering withina global and societal context, lifelong learning and knowledge of contemporary issues.3 It alsostates that some of these skills can certainly be taught and assessed.3NAE says that the engineer of 2020 is a person with strong communication skills, and that theengineers will have to deal with interdisciplinary and globally diverse teams, public officials anda global customer base.4 In its report titled The Engineer of 2020: Visions of Engineering in theNew Century, NAE says: “…. It is our aspiration that engineers will continue to be leaders in themovement toward use of wise, informed, and economical sustainable development

Conference Session

Assessment

Collection

2013 ASEE Annual Conference & Exposition

Authors

Lindsey Anne Nelson, Purdue University, West Lafayette

Tagged Divisions

Entrepreneurship & Engineering Innovation

Milking the Rhino Innovation Showcase maintains a playlist of all student videosfor each year of the contest. All videos are publicly available for 2009, 2010, and 2011.In this paper, I analyze five videos from the 2011 Milking the Rhino Innovation Showcase.These videos received the top monetary awards available. I selected these videos because theoriginal judges thought these videos best responded to the challenge of the Milking the RhinoInnovation Showcase. The Milking the Rhino Innovation Showcase has five learning domains:1) Appreciation of Indigenous Knowledge, 2) Ethics Education, 3) Non-Travel Based GlobalExperience, 4) User Centered Design, and 5) Frugal Innovation and Entrepreneurship.33 The useof the Milking the Rhino documentary to

Conference Session

Assessment

Collection

2013 ASEE Annual Conference & Exposition

Authors

Mysore Narayanan, Miami University

Tagged Divisions

Entrepreneurship & Engineering Innovation

unacceptable score of 2 on the Likert scale: Disagree.Three categories have attained this level. 1. Address Societal and Global Issues. 2. Ethical and Social Responsibilities. 3. Concepts of Critical Thinking.It is very disappointing that the students are unable to secure a good grasp of these importantaspects. These are not adequate and the instructor has to improve these, initially to a level ofatleast 3. Eventually this should improve to 4 and ultimately to the maximum possible scoreof 5 on likert scale.Conclusions and Continuous Improvement The author would like to conclude that the implementation of Discovery Approach requireslot of effort both from the instructor as well as the learner. It is important to emphasize that

Conference Session

Programs in Entrepreneurship

Collection

2013 ASEE Annual Conference & Exposition

Authors

Andrew L Gerhart, Lawrence Technological University; Donald D. Carpenter P.E., Lawrence Technological University

Tagged Divisions

Entrepreneurship & Engineering Innovation

entrepreneurial education across the curriculum. Thenetwork is limited to private institutions with ABET accredited engineering programs and is byinvitation only.The goal of KEEN is to make entrepreneurship education opportunities widely available atinstitutions of higher learning, and to instill an action-oriented entrepreneurial mindset inengineering, science, and technical undergraduates. The skills associated with theentrepreneurial mindset are communication, teamwork, leadership, ethics and ethical decision-making, opportunity recognition, persistence, creativity, innovation, tolerance for ambiguity, riskanalysis, creative problem solving, critical thinking, and business skills (including marketing,financial analysis, and strategic planning).1, 2, 3

Conference Session

Programs in Entrepreneurship

Collection

2013 ASEE Annual Conference & Exposition

Authors

James V Green, University of Maryland, College Park; Alyssa E. Cohen Sherman, University of Maryland

Tagged Divisions

Entrepreneurship & Engineering Innovation

) understanding customers, (2) marketorientation, (3) relationship marketing, (4) market research methods, (5) pricing considerations,(6) advertising and promotion, (7) societal, ethical, and regulatory considerations, (8) distributionchannels and supply chain management, (9) sales strategies, to include online marketing andsales, (10) product development and management issues, and (11) partnerships and alliances.The themes were applied throughout the semester using the textbook “Marketing High-Technology Products and Innovations” 3rd Edition by Mohr, Sengupta, and Slater. The schedulewas divided into four modules: product pitch, go to market strategy, prototyping and testing, andteam presentations. There were three to four topics and one deliverable per

Conference Session

Case Studies in Entrepreneurship

Collection

2013 ASEE Annual Conference & Exposition

Authors

Zbigniew J Pasek, University of Windsor

Tagged Divisions

Entrepreneurship & Engineering Innovation

from their competitors. In the end, theremodeled restaurant brings in a lot of satisfied customers.Issues for class discussion: leadership, mentorship, work ethics, service value, marketcompetition.Educational ApproachesA number of teaching strategies can be explored using film and film clips. Most commonlymovie material can be shown to stimulate group discussion (but groups should be small). In thisapproach material is shown to the group and the trigger questions are posed either before or afterthe viewing. These questions need to be focused and tailored to the particular teaching goals toeliminate any potential runaway discussions, which may be inadvertently triggered by the detail-rich film material. Another alternative is to use the whole

Conference Session

Programs in Entrepreneurship

Collection

2013 ASEE Annual Conference & Exposition

Authors

Nada Marie Anid, New York Institute of Technology; Steven H. Billis, New York Institute of Technology; Marta Alicia Panero, New York Institute of Technology

Tagged Divisions

Entrepreneurship & Engineering Innovation

teaching is particularly responsiveto the applications-oriented mission of NYIT and the School of Engineering?6. Did the faculty’s experience with ETIC lead to any technical consulting activities, externalfunding through grants or contracts?7. If students were engaged in completing a project to complete their senior level “capstonesequence”, how did this “course work” affect ABET Student Outcomes (SOs): “c”, “h” and “k”. c. “an ability to design a system, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability”; h. “an understanding of the larger-scale impact of engineering

Conference Session

Case Studies in Entrepreneurship

Collection

2013 ASEE Annual Conference & Exposition

Authors

Daniel Raviv, Florida Atlantic University; Alex Kotlarchyk

Tagged Divisions

Entrepreneurship & Engineering Innovation

, cultural, ethical, and environmental awareness.  Personal skills, such as persistence, imagination, curiosity, risk taking, reading and comprehension, the cultivation of a positive can-do attitude, clarity of thought, goal oriented thinking, as well as life-long, lateral learning and artistic abilities.  Social skills, such as teamwork, communication and humor. Students engage in business-like experience apart from the traditional classroomenvironment. They work as a team, take risks, push past failures, interact with prospectivecustomers and are exposed to business, as well as technical issues. As in a typical businessenvironment, the students attend regular meetings and

Conference Session

Basic Concepts in Entrepreneurship

Collection

2013 ASEE Annual Conference & Exposition

Authors

Neelam Soundarajan, Ohio State University; Rajiv Ramnath, Ohio State University; Bruce W. Weide, Ohio State University

Tagged Divisions

Entrepreneurship & Engineering Innovation

student interested in an internshipfinds a suitable one.From the point of view of the startups, the main reasons for participating in the program are to: • Gain access to talented candidates with a passion for entrepreneurship; • Have flexibility in addressing their human resource needs and at a low cost, given the NEW- PATH subsidy; • Increase the organization’s visibility, brand awareness and allure on campus; • Cultivate stronger relationships with our university, its students and faculty.The internship program has been extremely successful. The startups that have hired NEWPATHstudents as interns have been enthusiastic in their praise of the students’ abilities, work ethic,and enthusiasm. Students have learned first-hand lessons

Conference Session

Classes in Entrepreneurship

Collection

2013 ASEE Annual Conference & Exposition

Authors

Daniel M. Ferguson, Purdue University, West Lafayette; James Edwin Cawthorne Jr., Purdue University, West Lafayette; Ruth Streveler, Purdue University, West Lafayette

Tagged Divisions

Entrepreneurship & Engineering Innovation

Conference Session

Basic Concepts in Entrepreneurship

Collection

2013 ASEE Annual Conference & Exposition

Authors

Leo E. Hanifin, University of Detroit Mercy; Ross A. Lee, Villanova University; Jonathan Weaver, University of Detroit Mercy; Kenneth F Bloemer, University of Dayton; Cynthia C. Fry, Baylor University

Tagged Divisions

Entrepreneurship & Engineering Innovation