Conference Session

College Industry Partnerships Division Poster Session

Collection

2014 ASEE Annual Conference & Exposition

Authors

M. D. Wilson, Purdue University; Michele Summers, Purdue University, West Lafayette; Tatiana V. Goris, Purdue University, West Lafayette; James Allen Gordon, Indiana Institute of Technology

Tagged Divisions

College Industry Partnerships

Page 24.1086.2offered with IWBs. Thus, the connection between the dealer and a new customer often isfractured in a few months. The same situation is observed in the USA as well, since Americanparticipants mentioned identical situations. Also, from a Russian cultural perspective, aninnovation is a desire, a free creative (similar to art) working mindset. Thus, for many Russiantop-business environments there is a recent almost trendy refusal of “bothersome” SMARTtechnologies. Management prefers to employ large “writing walls” where meeting participantscan express their thoughts freely without thinking of computer-related or challengingtechnologies and instead, rely on human interaction above and beyond the physical touch ornewfangled digital