Collection

2016 ETLI

Authors

Dean Chang

page 1! CS Roles & Unique VPs: Google– CS: Smart Online Advertisers w/o Big Budgets– VP: Way More People Clicking on Links to Their Website Big Idea:Roles w/in Customer Segments– The Payer/Decision Maker may be different than the End User/Beneficiary– Each Role in a CS has its own specific VP T h e U l ti m a te V P T e s tYou should feel 100% confident that yourstated CS would drop everything andimmediately buy/approve/switch to yourstated VP without having to ask you anyquestionsDid Google Offer A 100% Solution?End User, Decision Maker, Payer: QRST?Innovation (Design Thinking)how to creatively solve reallydifficult real-world challengesEntrepreneurship (Lean Startup)how to maximize the numberof people