Collection

2016 ETLI

Authors

Dean Chang

Innovation Instead GOTB And Ask Customers What They Need & Will “Pay” ForLean Startup isn’t explicitlyabout starting a company …It’s really about how tomaximize the number ofpeople you help and impact(i.e., the business model)That’s why we start with theseCustomer Segments(Does Anyone Care?)Value Propositions(Why Do They Care)Value Propositions(Why Do They Care) Idea, Technology,‘Sustainable’, ‘Interactive’ = Features, Not Value PropositionsFaster, Cheaper, Better (Mom & Apple Pie) =Weak Value Propositions Quantifiably Faster, Cheaper, Better =Better Value Propositions Q ua ntifia bl e, Rel eva nt, Significant, & Testable Product B e n e f i ts =Much