Conference Session

College Industry Partnerships Division Technical Session 3

Collection

2018 ASEE Annual Conference & Exposition

Authors

Robert J. Durkin, Indiana University-Purdue University of Indianapolis; Paul Yearling P.E., Indiana University Purdue University, Indianapolis

Tagged Divisions

College Industry Partnerships

missing flavor packets, but there werestill a few hundred complaints for this defect per year. An agreement was made in to assign anIUPUI undergraduate student team to develop a system that would significantly reduce thenumber of missing flavor packets in NK Hurst soup mix packages.Consumer ComplaintsDirect consumer complaints of product defects are an incomplete indicator of overall quality.According to research [2] performed by the Technical Assistance Research Program (TARP) atHarvard University, only 3% of customers complained directly to manufacturers regardingdefective low-cost products. TARP’s studies found that for packaged goods similar to the beansoup mixes made by Hurst, only one person in fifty writes a letter to the manufacturer when