Conference Session

Curriculum Reform with Cooperative Education

Collection

2007 Annual Conference & Exposition

Authors

Cheryl Cates, University of Cincinnati; Kettil Cedercreutz, University of Cincinnati

Tagged Divisions

Cooperative & Experiential Education

peers. Still a university is producing college graduates everyyear as its primary product. Every year business and industry hires, or choosesnot to hire, those graduates.Yet in many colleges and universities today the external focus can be found onlyin the attempts to recruit new students with the conviction that the student is thecustomer. While this is true, the student is the customer / client but also theproduct. The student enters the university as one person and, assuming all goesas planned, leave as a changed individual who will now be employed by industry.Faculties are uncomfortable with the concept of “student as customer” or“employer as customer” but this is no different that the health care industry thatstruggles with the concept of