student innovation and entrepreneurship isnot a guarantee of their success [5]. Innovation and entrepreneurship are complex undertakings whichrequire participants with certain traits and concerted guidance and specific support throughout the entirelifecycle of innovation [6]. Universities face challenges such as in [7]. • Students, educators and industry partners are often unaware of initiatives and resources available to them. Despite each of these resources being promoted to a greater or lesser extent across the campus, they frequently are advertised in isolation • Resources are often not presented in the context of the various stages of innovation in order to demonstrate the availability of support throughout the