research. Done well, it enables the candidate to get graduate levelcredit while working on a project that contributes to and has a quantifiable benefit to theirindustry sponsor. For the industrial sponsor, the project is the mechanism in which a productof commercial value and impact is developed on behalf of the company. For the candidate, it isthe opportunity to apply knowledge, develop self-confidence and expertise under real-worldtime, business, performance, and quality pressure. 9The candidates write a proposal as part of the admissions process where they outline how theirproject enables them to demonstrate growth as viewed from three complementary perspectives: 1) Market Value – Specific value