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Conference Session
Engineering Workforce Track - Session VI
Collection
2018 CoNECD - The Collaborative Network for Engineering and Computing Diversity Conference
Authors
Aqdas Malik, George Mason University; Aditya Johri, George Mason University; Rajat Handa, George Mason University; Habib Karbasian, George Mason University; Hemant Purohit, George Mason University
Tagged Topics
Engineering Workforce
). One of the billboards depicted awoman engineer Isis Wenger (now IsisAnchalee) and her photo attracted a lot ofattention on the Web. Her image led todiscussions online about the veracity of thecampaign as some people found it unlikely thatshe was really an engineer. Fig. 1. OneLogin billboard at a BART stationOnline comments stated that she was “too attractive” to be a “real engineer,” among a lot of otherdemeaning comments. These online discussions, according to Anchalee, prompted her to write apost on Medium, on August 1, 2015, responding to the stereotypical reaction her image in the adhad generated. She stated in the post that, “At the end of the day, this is just an ad campaign and itis