). One of the billboards depicted awoman engineer Isis Wenger (now IsisAnchalee) and her photo attracted a lot ofattention on the Web. Her image led todiscussions online about the veracity of thecampaign as some people found it unlikely thatshe was really an engineer. Fig. 1. OneLogin billboard at a BART stationOnline comments stated that she was “too attractive” to be a “real engineer,” among a lot of otherdemeaning comments. These online discussions, according to Anchalee, prompted her to write apost on Medium, on August 1, 2015, responding to the stereotypical reaction her image in the adhad generated. She stated in the post that, “At the end of the day, this is just an ad campaign and itis