institution. Familiarity with quantitative methods from researchers’ own education, particularly in STEM disciplines. Lack of understanding about how to analyze qualitative data. Stakeholder preferences for quantitative data Burden of institutional review of research that engages human subjects. Quantitative data is excellent at revealing what has happened to students with respect to major selection, retention, graduation, and survey responses. Qualitative data collection helps us understand the reasons how and why certain outcomes occurred for individuals or groups. Qualitative data analysis may help uncover unexpected patterns in data. Share advantages and limitations of qualitative methods