students establish personal contact through phone calls, email, or mail. Introductory CSclasses and classes for non-majors provide an opportunity to reach undecided students who arealready enrolled at the institution. Introductory classes should be designed to encourage, notdiscourage, students’ interest in computing, and faculty can explicitly encourage promisingstudents to consider a computing major.Effective messaging is vital for recruiting. Focus on broadly appealing aspects of computing suchas collaboration and application to real-world, socially relevant problems [4], [5], [6], and avoidperpetuating stereotypes of computing that are off-putting or lead women to believe they won’t fitin [7], [8]. For marketing materials and websites, choose