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#ILookLikeAnEngineer: Using Social Media-Based Hashtag Activism Campaigns as a Lens to Better Understand Engineering Diversity Issues

Conference Session
Engineering Workforce Track - Session VI
Collection
2018 CoNECD - The Collaborative Network for Engineering and Computing Diversity Conference
Authors
Aqdas Malik, George Mason University; Aditya Johri, George Mason University; Rajat Handa, George Mason University; Habib Karbasian, George Mason University; Hemant Purohit, George Mason University
Tagged Topics
Engineering Workforce
– who is connected andwho can be connected. For instance it will provide an avenue to share real world examples [13];allow participants to share their STEM related stories [14]; and, engender better debates aroundSTEM issues [15].Hashtag Activism Campaign: #ILookLikeAnEngineerIn August 2015 a hashtag on Twitter, #ILookLikeAnEngineer, started trending highly and attracteda lot of media coverage and participation by users. The hashtag was born out of one woman’sfrustration with how people reacted to a recruitment advertisement by her company One Loginthat featured her. In late July 2015 the companyOneLogin posted billboards across publictransport in the California Bay Area, especially atthe BART train stations, as a recruitment drive(see Fig. 1
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Engineering vs. Engineering Technology: Toward Understanding the Factors Influencing the Academic and Career Pathways of African-American Students

Conference Session
Engineering Workforce Track - Session VI
Collection
2018 CoNECD - The Collaborative Network for Engineering and Computing Diversity Conference
Authors
Lesley M. Berhan, University of Toledo; Anne M. Lucietto, Purdue Polytechnic Institute
Tagged Topics
Engineering Workforce
do Major X.) 11. At my institution there is a perception among faculty and staff that one’s major is an indicator of academic ability (e.g. Major X would be a better fit for you. It is not as rigorous or challenging). 12. My curriculum is ‘hands on’. I am being trained in practical skills that I feel confident I will be able to apply in the real world. 13. What do you perceive as potential advantages to obtaining an internship/coop or permanent employment in your field? 14. What do you perceive as potential obstacles to obtaining an internship/coop or permanent employment in your field? 15. What has been the most rewarding aspect of your undergraduate experience? 16. What has been the most
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