novel ways of connecting with relevantaudience. Our analysis demonstrates that diversity initiatives related to STEM attract voices fromvarious entities including individuals, large corporations, media outlets, and community interestgroups.IntroductionThe term “STEM education” refers to teaching and learning in the fields of science, technology,engineering, and mathematics. According to Sanders (2008), in the 1990s, the National ScienceFoundation (NSF) “SMET” was the shorthand for “science, mathematics, engineering, andtechnology” and an NSF program officer complained that “SMET” sounded too much like “smut,”that resulted in the new acronym “STEM” [1]. Although it took some time for STEM to catch on,and even as recently as 2003 few people know
performance and attributes of engineering technology students and using that knowledge to engage them in their studies. c American Society for Engineering Education, 2018 Engineering vs. Technology: Toward Understanding the Factors Influencing the Academic and Career Pathways of African American StudentsThe American Society of Engineering Education (ASEE) reported that in 2016 the percentagesof bachelor’s degrees in engineering and engineering technology that were awarded to Black orAfrican American students were 3.9% and 8.6%, respectively. The report “EngineeringTechnology Education in the United States” by the National Academies Press [1] cites a similarstatistic for the share of four-year degrees in