Conference Session

Socioeconomic Track - Technical Session II

Collection

2018 CoNECD - The Collaborative Network for Engineering and Computing Diversity Conference

Authors

Cherie D. Edwards, Virginia Tech; Walter C. Lee, Virginia Tech; David B. Knight, Virginia Tech; Karl W. Reid, National Society of Black Engineers; Trina L. Fletcher, University of Arkansas, Pine Bluff; Gregory Meeropol, National Society of Black Engineers

Tagged Topics

Diversity, Socio-Economic Status

community of interest. Employing a targeted approach to outreach,NSBE must recognize both national and local barriers to provide engineering experiences that areaccessible and engaging for their target audience. Central to NSBE’s outreach approach is a four-stage strategic plan, including: (1) city identification, (2) school/site identification, (3)advertisement and marketing, and (4) selection and enrollment. While many of these strategies arecommon among outreach programs, increasing access requires an additional layer of planning inwhich stakeholders must not only identify what approaches to implement, but also how best toimplement them based upon the target population. In the following sections, we will provide anoverview of each stage and