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Applying Marketing Principles To Attracting And Retaining Engineering Students

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2006 Annual Conference & Exposition


Chicago, Illinois

Publication Date

June 18, 2006

Start Date

June 18, 2006

End Date

June 21, 2006



Conference Session

Emerging Trends in Engineering Education Poster Session

Page Count


Page Numbers

11.226.1 - 11.226.8



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Paper Authors


Robert Summers Weber State University

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Dr. Robert A. Summers is a Full Professor in the Computer & Electronics Engineering Technology department at Weber State University in Ogden, Utah. He earned his PhD in electrical engineering from the University of Idaho, where he was also an Associate Professor. His bachelor's degree is from Brigham Young University, and his masters from the University of Washington. Dr. Summers's experience in the engineering field also includes eight years in the aerospace industry, specializing in the design of avionics instrumentation and control systems. Throughout his career in both industry and education, he has worked as a consultant, brought in to solve specific problems with high profile military and NASA projects. His current focus in education is to teach sound engineering principals with a hands-on application.

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Julanne McCulley Weber State University

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Julanne K. McCulley (Julie) earned a bachelor’s degree in Electronic Engineering Technology and a second degree in Mathematics Teaching from Weber State University. She has over 15 years of industry engineering experience, specializing in automation and controls in the automotive industry. For three years, Julie taught developmental math courses for Weber State University. She is currently a full time instructor in the Computer and Electronic Engineering Technology Department for the College of Applied Science and Technology at Weber State University.

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Summers, R., & McCulley, J. (2006, June), Applying Marketing Principles To Attracting And Retaining Engineering Students Paper presented at 2006 Annual Conference & Exposition, Chicago, Illinois. 10.18260/1-2--194

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