Asee peer logo

Assessing the Effectiveness of Entrepreneurial Education Programs from a Multi-level Multi-dimensional Perspective with Mental Models

Download Paper |


2011 ASEE Annual Conference & Exposition


Vancouver, BC

Publication Date

June 26, 2011

Start Date

June 26, 2011

End Date

June 29, 2011



Conference Session

Research and Assessment

Tagged Division

Entrepreneurship & Engineering Innovation

Page Count


Page Numbers

22.243.1 - 22.243.10



Permanent URL

Download Count


Request a correction

Paper Authors


Andrew Borchers Kettering University

visit author page

Andrew Borchers is an Associate Professor of Business and Department head at Kettering University in Flint, MI.

visit author page


Sung Hee Park Kettering University

visit author page

Sung-Hee "Sunny" Park is an assistant professor of information systems in the Business Department at the Kettering University where he teaches various topics. Prior to Kettering, he served as a lecturer of management science at the Moore School of Business of the University of South Carolina. He received his Ph.D. in IS from the University of South Carolina in 2007. He has considerable prior consulting experience in IT and IB which he brings to bear in both his teaching and pragmatic research. His scholarly interest include: Information Technology Adoption, Information Technology Management, Operational Safety/Sustainability, and Entrepreneurial Education. He has published in numerous high quality proceedings and journals including the Int. Journal of Operations & Production Management, and the Information & Management.

visit author page

Download Paper |


Assessing the Effectiveness of Entrepreneurial Education Programs From a Multiple Level, Multiple Dimension PerspectiveThe assessment of entrepreneurship education programs often cover a large range of topicsincluding knowledge, skills, and attitudes as well as the impacts of such programs to go beyondthe classroom. Because of the extent of these inclusions and the broad range of effects, assessingthe effectiveness of entrepreneurship education programs is challenging. Based upon Block andStumpf (1992)’s idea of a “hierarchy of criteria”, the main purpose of this research is to providea multi-level, multi-dimensional model that systematically investigates factors related to thesuccess of entrepreneurship education programs and, in turn, stimulation and success of newenterprises.While we propose a multi-level, multi-dimensional model, we also introduce a mental modelmeasurement as a critical component of the model. According to Rouse and Morris (1986),mental models are the mechanisms whereby humans generate descriptions of system purpose andform, explanations of system functioning and observed system states, and predictions of futuresystem states. Consequently, a mental model can play a major role in understandingentrepreneurial mindset because one’s beliefs, intentions, and behaviors profoundly influenceone’s mental model.In this paper, we first provide an updated review of recent literature for assessment ofentrepreneurship education programs as well as for measurements of mental models. Second, weprovide a comprehensive assessment model of entrepreneurship education programs to informand direct stakeholders of entrepreneurship education programs. Third, we present empiricalresults from a testing of our model in an entrepreneurship education program at a small mid-western private engineering school.We suggest measurements of mental model as appropriate assessment tools for assessment ofentrepreneurship education programs. We also suggest that a multi-level, multi-dimensionalmodel could be empirically testable for interactions between students, his or her teachers,relationships within the institution, and the society and economy, by adding the shared mentalmodel construct into the research model.

Borchers, A., & Park, S. H. (2011, June), Assessing the Effectiveness of Entrepreneurial Education Programs from a Multi-level Multi-dimensional Perspective with Mental Models Paper presented at 2011 ASEE Annual Conference & Exposition, Vancouver, BC. 10.18260/1-2--17524

ASEE holds the copyright on this document. It may be read by the public free of charge. Authors may archive their work on personal websites or in institutional repositories with the following citation: © 2011 American Society for Engineering Education. Other scholars may excerpt or quote from these materials with the same citation. When excerpting or quoting from Conference Proceedings, authors should, in addition to noting the ASEE copyright, list all the original authors and their institutions and name the host city of the conference. - Last updated April 1, 2015