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Assessment Studies Of Globally Delivered Online Courses In Business And Engineering

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2007 Annual Conference & Exposition


Honolulu, Hawaii

Publication Date

June 24, 2007

Start Date

June 24, 2007

End Date

June 27, 2007



Conference Session

International Distance & Service Learning for Engineers- Discussion on Best Practices

Tagged Division


Page Count


Page Numbers

12.292.1 - 12.292.16



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Paper Authors


Ismet Anitsal Tennessee Tech University

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Dr. Ismet Anitsal is an Assistant Professor of Marketing at Tennessee Tech University. Dr. Anitsal holds a Ph.D. in Marketing from the University of Tennessee, Knoxville. His research interests focus on customer productivity and customer value in services marketing, specifically at technology-based self-service environments. He formerly worked in the manufacturing, banking
and retailing industries and has taught at several universities. His research has been published or accepted for publishing in Journal of Marketing Theory and Practice, Services Marketing Quarterly, Retail Education Today, Pazarlama Dunyasi and numerous major marketing conference proceedings.

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Ismail Fidan Tennessee Tech University

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Dr. Ismail Fidan is an Associate Professor in the Manufacturing and Industrial Technology Department, College of Engineering, Tennessee Tech University, Cookeville, TN. Dr. Fidan received his Ph.D. in Mechanical Engineering from Rensselaer Polytechnic Institute in 1996. His teaching and research interests are in computer-integrated design and manufacturing, electronics manufacturing, rapid prototyping, e-manufacturing, online teaching, and manufacturing processes.

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NOTE: The first page of text has been automatically extracted and included below in lieu of an abstract

Assessment Studies of Globally Delivered Online Courses in Business and Engineering


Authors have offered some fully online courses for their business and engineering students since the spring semester of 2005. Courses assessed in this study are Strategic Marketing (graduate level) and CAD (Computer Aided Design) for Technology (undergraduate level). The CAD for Technology course was offered by the second author the second time as a fully online course, while the Strategic Marketing course was offered by the first author the fifth time as a fully online course for the last two years. Authors had been physically on-campus and off-campus, including several cities and states in the U.S.A. and Turkey traveling for scholarly conferences and summer break, while they had been teaching the respective online courses. Students who had registered for these classes were geographically located in a number of states during the semester. The development of these courses and authors’ selected best practices were presented at the ASEE 2006 conference and published as a refereed paper1. This current paper will report the IDEA (Individual Development and Educational Assessment) studies2, 3 of authors’ courses in delivering these courses fully online and provide the student experiences of learning through online courses.



WebCT is one of the most popularly used online course management and delivery tools around the world. Currently, more than 3,700 world-wide higher education, K-12, corporate, government and commercial academic institutions utilize solutions offered by WebCT and its parent company Blackboard4. In Tennessee Tech University, WebCT has been the only tool used to deliver the web-based courses to its distance students. WebCT provides an environment for developing and delivering web-based educational activities and materials. It permits instructors to make tests, discussions, lecture materials, and sample solutions available via the world-wide web. Some coursework such as homework, tests and laboratory reports, can also be submitted and controlled via WebCT.

IDEA Evaluations

The IDEA survey system takes a positive approach to soliciting student input in any course. Rather than emphasizing the instructor's teaching techniques or personality, the IDEA system focuses on student learning. The IDEA evaluations provide reports for the instructor's teaching objectives. Teaching effectiveness is determined by student progress on goals and objectives chosen by the instructor.


Anitsal, I., & Fidan, I. (2007, June), Assessment Studies Of Globally Delivered Online Courses In Business And Engineering Paper presented at 2007 Annual Conference & Exposition, Honolulu, Hawaii. 10.18260/1-2--1729

ASEE holds the copyright on this document. It may be read by the public free of charge. Authors may archive their work on personal websites or in institutional repositories with the following citation: © 2007 American Society for Engineering Education. Other scholars may excerpt or quote from these materials with the same citation. When excerpting or quoting from Conference Proceedings, authors should, in addition to noting the ASEE copyright, list all the original authors and their institutions and name the host city of the conference. - Last updated April 1, 2015