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Biassociation for the Entrepreneurial Engineering Curriculum

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2014 ASEE Annual Conference & Exposition


Indianapolis, Indiana

Publication Date

June 15, 2014

Start Date

June 15, 2014

End Date

June 18, 2014



Conference Session

Entrepreneurship & Engineering Innovation Programs and Courses Session 5

Tagged Division

Entrepreneurship & Engineering Innovation

Page Count


Page Numbers

24.229.1 - 24.229.5



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Paper Authors


Federico Garcia Lorca Saint Louis University, Parks College of Engineering, Aviation & Technology

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Federico Garcia Lorca currently pursues a PhD. degree in aerospace engineering. Originally from Spain, he started his B.S. in aerospace engineering in Spain to later transfer to the USA. His current research focuses on entrepreneurial development and engineering education.

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Sridhar S. Condoor Saint Louis University, Parks College of Engineering

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Biassociation for the Entrepreneurial Engineering CurriculumAs universities and colleges struggle to differentiate their graduates from the rest in this increasinglycompetitive market, innovation offers an opportunity to channel untapped potential from students tosolve the grand challenges faced by the society. The implementation of an entrepreneurial mindset in theclassroom has the potential to develop this point of difference, producing students who are morecreative, goal­oriented, and interdisciplinary team players. Such a mindset enables students to make apositive difference in companies and businesses who hire them.However, despite the apparent benefits of fostering creativity, the question largely remains at how todevelop and deliver a curriculum that can stimulate such innovative thinking. Several models havedeveloped on an attempt to ground creative thinking and its usage such as schema theory from Bartlett,Johansson’s Medici Effect, Koestler’s bisociation/biassociation or Tom Kelley’s faces of innovation.While the first three focused more on the structure and processes of innovation, Kelley’s work took amore personal approach, defining several characters that play different roles in the creative process.Michael Michalko rebrands bisociation as “conceptual blending,” but essentially works from the samebase theory as Koestler.Thus, biassociation­­the process of combining seemingly unrelated concepts­­has quickly become theoperating frontrunner of theories on creative conceptualization. Implemented traditionally inentrepreneurial practices, this paper summarizes the current state of art in biassociation and techniquesto help students to operationalize the concept. Thus, this paper explores what are the implications andpossibilities for biassociation in the classroom and what a curriculum with biassociation as its fulcrummight look like.

Garcia Lorca, F., & Condoor, S. S. (2014, June), Biassociation for the Entrepreneurial Engineering Curriculum Paper presented at 2014 ASEE Annual Conference & Exposition, Indianapolis, Indiana. 10.18260/1-2--20120

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