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Board 87: Global Marketplace and American Companies in the Middle East and North Africa (MENA)

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2019 ASEE Annual Conference & Exposition


Tampa, Florida

Publication Date

June 15, 2019

Start Date

June 15, 2019

End Date

June 19, 2019

Conference Session

Instrumentation Division Poster Session

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Gholam Ali Shaykhian Florida Institute of Technology

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Gholam Shaykhian has received a Master of Science (M.S.) degree in Computer Systems from University of Central Florida and a second M.S. degree in Operations Research from the same university and has earned a Ph.D. in Operations Research from Florida Institute of Technology. His research interests include knowledge management, data mining, object-oriented methodologies, design patterns, software safety, genetic and optimization algorithms and data mining. Dr. Shaykhian is a professional member of the American Society for Engineering Education (ASEE).

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Jinan Ziade

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Jinan Ziade, PhD, holds a doctorate of management in Organizational Leadership and information systems technologies from the University of Phoenix (UOPX), also A Graduate Executive Certificate in Strategic Diversity & Inclusion Management from Georgetown University Institute for Transformational Leadership. Dr. Ziade is an Assistant Professor and a member of the Diversity and Inclusion committee at Westcliff University. She provides innovative strategies to promote accountability and awareness around diversity and inclusion, drive employee engagement, and lead organizational change. Additionally, Dr. Ziade is a postdoc research fellow and a member of the Center of Entrepreneurship and Innovation Research at UOPX. Dr. Ziade has published a number of journal articles that were presented at conferences (ASEE and ISCB). Dr. Ziade's research includes examination of cultural differences and leadership practices within global organizations. She also co-authored papers exploring MENA business culture. Dr. Ziade is serving as a Parliamentary Chair, also served as Program Chair of Guild volunteer at St. Jude Medical Center. Dr. Ziade developed a leadership practices model that provides a suitable framework and salient business strategy component for corporations seeking to expand successfully.

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Mohd Abdelgadir Khairi Najran University

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I, Mohamed Khairi, my bachelor degree in computer science. I did my Masters in system science from University of Ottawa, Canada. My PH.D was in “Master Data Management” from University of Phoenix. I have over 20 years of experience in IT industry - ten of them with Microsoft in Redmond, WA. Currently I’m assistant professor at University of Najran. In addition of teaching and Research I’m coordinator of graduation projects and field training for computer and information system college.

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In a globalized business environment with (a) increased flow of people across national borders, (b) demographic changes, and (c) a culturally diverse environment, cultural competence has become a critical asset for corporations to operate and compete globally [48] conducted a study to examine the role of cultural competence as a precondition for cultural diversity management. The study focused on 405 expatriate employees with international experience. The authors concluded that intercultural competence is a precondition for cultural diversity management, but development of cross-cultural competencies can improve employees’ performance and enhance organizational competitiveness. Holt and Seki [25] concurred that cross-cultural competence helps reduce conflict, improve communications, and increase tolerance for ambiguity. Researchers have revealed the benefits of engaging educators and professionals in innovative strategies to increase cultural awareness and competency skills [1]. Numerous studies contain evidence that organizations with effective understanding of different business cultures in different countries have the capacity to transform business practices. The changes lead to distinctive commercial practices as demonstrated by the broad international presence of Coca-Cola, Starbucks, and McDonalds corporations [9][25][43][49]. Business leaders lacking cultural understanding are less likely to survive as indicated by the failure of Walmart expansion in Germany [35]. This paper discusses American role in globalization; specifically, how cultural understanding influence business success in Middle East and North Africa (MENA).

Shaykhian, G. A., & Ziade, J., & Khairi, M. A. (2019, June), Board 87: Global Marketplace and American Companies in the Middle East and North Africa (MENA) Paper presented at 2019 ASEE Annual Conference & Exposition , Tampa, Florida. 10.18260/1-2--32449

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