June 15, 2019
June 15, 2019
June 19, 2019
In a globalized business environment with (a) increased flow of people across national borders, (b) demographic changes, and (c) a culturally diverse environment, cultural competence has become a critical asset for corporations to operate and compete globally  conducted a study to examine the role of cultural competence as a precondition for cultural diversity management. The study focused on 405 expatriate employees with international experience. The authors concluded that intercultural competence is a precondition for cultural diversity management, but development of cross-cultural competencies can improve employees’ performance and enhance organizational competitiveness. Holt and Seki  concurred that cross-cultural competence helps reduce conflict, improve communications, and increase tolerance for ambiguity. Researchers have revealed the benefits of engaging educators and professionals in innovative strategies to increase cultural awareness and competency skills . Numerous studies contain evidence that organizations with effective understanding of different business cultures in different countries have the capacity to transform business practices. The changes lead to distinctive commercial practices as demonstrated by the broad international presence of Coca-Cola, Starbucks, and McDonalds corporations . Business leaders lacking cultural understanding are less likely to survive as indicated by the failure of Walmart expansion in Germany . This paper discusses American role in globalization; specifically, how cultural understanding influence business success in Middle East and North Africa (MENA).
Shaykhian, G. A., & Ziade, J., & Khairi, M. A. (2019, June), Board 87: Global Marketplace and American Companies in the Middle East and North Africa (MENA) Paper presented at 2019 ASEE Annual Conference & Exposition , Tampa, Florida. 10.18260/1-2--32449
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