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Bringing Together Engineering and Management Students for a Project-Based Global Idea-thon: Towards Next-Gen Design Thinking Methodology

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2021 ASEE Virtual Annual Conference Content Access


Virtual Conference

Publication Date

July 26, 2021

Start Date

July 26, 2021

End Date

July 19, 2022

Conference Session

Working Together: Approaches to Inclusivity and Interdisciplinarity

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New Engineering Educators

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Paper Authors

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Valeriya Yudina Higher School of Economics

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Yulia Skrupskaya National Research University Higher School of Economics


Victor Taratukhin SAP Silicon Valley and University of Muenster Orcid 16x16

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Victor Taratukhin received his Ph.D. in Engineering Design in 1998 and Ph.D. in Computing Sciences and Engineering in 2002. Victor was a Lecturer in Decision Engineering and Module Leader (IT for Product Realization) at Cranfield University, UK (2001-2004), SAP University Alliances Program Director (2004-2012). He is Next-Gen Network Global Projects
and Regional Director for Silicon Valley and US West at SAP America, Inc., Managing Director, Competence Center ERP at European Research Center for Information Systems (ERCIS), University of Muenster, Germany (2012-present) and was Visiting Professor at Stanford Center for Design Research (CDR) (2015-2016)

Teaching at Stanford (2015-2016)

ME 310I: The Essential Elements of New Product Development: Business and Industry Perspectives

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Elvira Kozlova


Natalia Pulyavina Plekhanov Russian University of Economics

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Dr. Natalia Pulyavina. Visiting Scholar at Stanford University (2018-2020).
Natalia is Associate Professor, Department of Entrepreneurship, Plekhanov Russian University of Economics, Moscow, Russia. She founded Next-Gen Lab Plekhanov (creative innovation centre in Plekhanov University) in 2017. She is also the holder of a patent on the innovative teaching method "Virtual Corporation". Learned Design Thinking at Stanford She was Visiting Researcher, Heidelberg Centre for Transcultural Studies (Heidelberg University, Germany). She is working closely with leading researchers to understand the forecasts of transcultural communication, specifically in large corporations. Natalia also was visiting faculty at SAP AppHaus Heidelberg. She was involved in designing new SAP AppHaus Loft Space. Now she is doing research in developing corporate culture of companies in an era of digital transformation.

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Latest approaches to hosting virtual hackathons.

The epidemiological situation in the world has changed the lives of people. More and more people from all over the world are switching to work online, so other up-to-date approaches to human interaction have become extremely relevant. Interaction in virtual teams affected not only work activities but also hackathons and conferences. To respond to the new challenges of holding events with a large number of participants we need: a convenient and simple platform for virtual teams, finding the optimal and appropriate target audience, round-the-clock remote support from organizers.

To solve these problems, engineering and business students, together with SAP, explored this area as part of an internship.

Our paper presents the results of the work that has been done. Firstly, with the help of Design Thinking methods, we conducted 60+ interviews with the representatives from various Russian and international companies and educational organizations to detect the problem to work on. We used online questionnaires and video-conferencing tools with interviewees to obtain data, the questionnaires included the topics such as online platforms usage and feedback, remote work, communication channels, general wellbeing (productivity, creativity, positive attitude, etc.), stress levels, and business alterations. Secondly, the engineering framework was constructed based on the results of the case study. And the last important part of our research paper will be dedicated to the 1st research international online hackathon. This hackathon was held with the aim of creating a platform that will allow people to cope with the isolation and absence of community engagement. The hackathon equiped students and young researchers with digital tools and theoretical educational frameworks to address some of the most complex challenges of creating the platform for the post-COVID-19 era.

In this study, we use Stanford Design Thinking Methods. There are many creative technologies and approaches to generating new products and ideas, but we have chosen design thinking methods because they are human-centered, encourage innovative thinking, and ensure that the final outcome meets set objectives and requirements.

Yudina, V., & Skrupskaya, Y., & Taratukhin, V., & Kozlova, E., & Pulyavina, N. (2021, July), Bringing Together Engineering and Management Students for a Project-Based Global Idea-thon: Towards Next-Gen Design Thinking Methodology Paper presented at 2021 ASEE Virtual Annual Conference Content Access, Virtual Conference. 10.18260/1-2--36755

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