Browder, M., & Czuchry, A. J., & Eads, A. (2015, June), Building a Broadband Community with a Baldrige-Based Approach  Paper presented at 2015 ASEE Annual Conference & Exposition, Seattle, Washington. 10.18260/p.23636

\bibitem{asee_peer_23636}
  Browder, M., \& Czuchry, A. J., \& Eads, A. (2015, June), \emph{Building a Broadband Community with a Baldrige-Based Approach}
  Paper presented at 2015 ASEE Annual Conference \& Exposition, Seattle, Washington.
  10.18260/p.23636

Michael Browder, Andrew J. Czuchry, and April Eads.  "Building a Broadband Community with a Baldrige-Based Approach".  2015 ASEE Annual Conference & Exposition, Seattle, Washington, 2015, June.  ASEE Conferences, 2015.  https://peer.asee.org/23636 Internet.  07 Sep, 2024

\bibitem{asee_peer_23636}
  Michael Browder, Andrew J. Czuchry, and April Eads.
  "Building a Broadband Community with a Baldrige-Based Approach".
  \emph{2015 ASEE Annual Conference \& Exposition, Seattle, Washington, 2015, June}.
  ASEE Conferences, 2015.
  https://peer.asee.org/23636 Internet.  07 Sep, 2024

@INPROCEEDINGS{asee_peer_23636
author = "Michael Browder, Andrew J. Czuchry, and April Eads"
title = "Building a Broadband Community with a Baldrige-Based Approach"
booktitle = "2015 ASEE Annual Conference \& Exposition"
year = "2015"
month = "June"
address = "Seattle, Washington"
publisher = "ASEE Conferences"
note = {https://peer.asee.org/23636}
number = {10.18260/p.23636}
}

TY  - CPAPER
AB  -       Building a Broadband Community with a Baldrige Based ApproachThis article makes a contribution by providing a conceptual framework for transforming theinnovative use of information technology into business growth by simultaneously solving thecombined technology and business problem. A total systems approach is facilitated bydeploying the National Baldrige Criteria for Performance Excellence for evaluating businessmodel improvements while embedding the disruptive use of information technology. SeeClayton M. Christensen (1996). A key finding of this applied research is that by concurrentlysolving the business and technology innovations far greater financial success can be realized thanwhen the engineering and engineering management functions are treated independently or inseries.The conceptual framework is illustrated and implementation coaching points are suggested usingthe technology and business narrative of the transformation of Bristol Tennessee Electric Systeminto Bristol Tennessee Essential Services (BTES). The eureka occurred when the engineeringplan to implement a broadband service capability was viewed as also providing enhancedcapabilities for the core electrical power distribution business itself. The engineering focusedbusiness growth plan called for an initial investment of over 20 million dollars growing to morethan $65 million over the ten year deployment cycle. Although financially sound, theengineering entrepreneurial view would not have met the thresholds expected from technologybased startups in the information technology arena. However, when viewed as a simultaneousengineering and engineering management challenge, it was recognized that the broadbandcapability also provided improved reliability of the electrical power distribution system. In theBaldrige context this fact was in strategic alignment with a key organizational objective ofproviding reliable electrical power. The impact on core business key success factors wasassessed with the aid of an Electric Power Research Institute (EPRI) Report (1996) documentingthat a single power outage for commercial clients often cost more in lost productivity than anentire year’s electrical power supply. This finding underscored the value to the core businessand resulted in unanimous board approval. As a result, the combined engineering andengineering management solution to a concurrent engineering and engineering managementproblem achieved remarkable results. For example, the joint approach resulted in financialbreakeven nine years ahead of the entrepreneurial engineering startup approach. Bristol hasbecome a Broadband Community with each customer having access to 1 gigabit per second ofbandwidth capability; and the Baldrige Based Approach has expedited efforts to provide a highlyreliable, effective and efficient smart grid power system. The lessons learned from BTES’scontinuing journey are translated into coaching points in this article. To the extent otherschoosing to implement the conceptual framework offered in this article find these coachingpoints helpful, a significant contribution will have been made.                                           ReferencesClayton M. Christensen (1996): Strategic Management Journal, Vol. 17, 197-218 (1996)Electric Power Research Institute (EPRI) Report (1996): See LBNL-58164 “Cost of PowerInterruptions to Electricity Consumers in the United States (U.S.)” (2006)
AU  - Michael Browder
AU  - Andrew J. Czuchry
AU  - April Eads
CY  - Seattle, Washington
DA  - 2015/06/14
PB  - ASEE Conferences
TI  - Building a Broadband Community with a Baldrige-Based Approach
UR  - https://peer.asee.org/23636
DO  - 10.18260/p.23636
ER  -