Car Storytelling and Interaction Design
- Conference
- Location
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Seattle, Washington
- Publication Date
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June 14, 2015
- Start Date
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June 14, 2015
- End Date
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June 17, 2015
- ISBN
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978-0-692-50180-1
- ISSN
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2153-5965
- Conference Session
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Entrepreneurship & Engineering Innovation Division – Design and Entrepreneurship
- Tagged Division
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Entrepreneurship & Engineering Innovation
- Page Count
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14
- Page Numbers
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26.326.1 - 26.326.14
- DOI
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10.18260/p.23665
- Permanent URL
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https://peer.asee.org/23665
- Download Count
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382
Paper Authors
Barbara A. Karanian A. Stanford University
Barbara A. Karanian, Ph.D. , Lecturer, previously visting Professor, in the School of Engineering, in the Mechanical Engineering Design Group, helps teams discover yet to be satisfied customer needs with her proven methods- from a theoretical perspective of both socio-cognitive psychology and applied design thinking - that she has developed and refined over the past few decades. In addition to helping a team uncover this information, the companies she has worked with eventually have an easily deployable tool kit that they can use again and again on future projects. She also helps students answer these questions when she teaches some of these methods to engineering, design, business, and law students. Her courses use active storytelling and self-reflective observation as one form to help graduate students and leaders traverse across the iterative stages of a project- from the early, inspirational stages to prototyping, to prototyping some more - and to delivery. Barbara likes to paint pictures.
Ateeq Junaid Suria Mechanical Engineering Department, Stanford University, Stanford, CA
Ateeq Suria is currently a fifth year Ph.D. candidate in the Mechanical Engineering program at Stanford University located in Stanford, CA. He is currently working on development sensors and actuators for use in extreme harsh environments such as Venus, Mars, deep-sea beds, and inside airplane gas turbine engines. His primary research project involves the development of a harsh environment sensor for radiation measurements on a new material platform, and to qualify its reliability during operation. Before being enrolled in the Ph. D. program, he worked on his M.S. from Stanford University in Mechanical Engineering with a focus on energy systems and combustion of jet fuels. Prior to starting his Stanford career, Ateeq was awarded his B.Sc. in Mechanical Engineering with a minor in Business Administration from the University of Arizona in 2010.
Mr. Suria is currently the Board Chair for Stanford Student Enterprises (SSE) serving in the second year of his term. During his time at SSE, he has been involved in rebuilding the board structure, re-engaging board members, developing strategy for SSE’s four enterprises, and help SSE restructure the investment policy of its multi-million dollar endowment. Additionally, he is involved as an advisor for Tau Beta Pi’s Engineering Honors Society Stanford chapter. He also helps with the Graduate Student Council at Stanford as the Graduate Housing Advocacy Representative. In the past, he has worked with the Career Development Center at Stanford to complete the development and launch of a Stanford Alumni Mentoring program geared for PhD students, been an elected representative of the Graduate Student Council for 3 years and held executive positions in Pakistanis at Stanford.
Mr. Suria is originally from Pakistan and grew up in Saudi Arabia. He moved to the United States to pursue his further education in 2007. In his free time, he likes to play tennis and golf, explore State and National Parks and polish his investing skills in the stock and real estate global markets.
Jonathan Summers
Abstract
Car Storytelling: Intangibles Define New Creation What is it about cars that make people talk so passionately? This paper considers the developments in one mechanical engineering class, Tales to Design Cars By, at a west coast university. As certain stories only happen in cars, people tell car stories differently from how they tell other stories. Storytelling provides a generative focus to explore and discover the methods of inquiry from the class and apply them to how individuals tell stories about cars, and the ways their storytelling informs design. Drawing upon previous work, students not only learn about themselves as the ultimate user, they also practice by stepping into the shoes of others. They learn to define story and narrative in many different ways: to make sense of their car experiences; to replay memories; to examine the tangibles and intangibles of engagement; to understand user interviews; to inspire insights through another person’s point of view; and to start-‐up something new. This typically means building on the ideas of others, which innately requires those involved to be willing to embrace an idea originating in someone else even when it is at the expense of one’s own vision. The applied theoretical perspectives from both social psychology and cognitive psychology; entrepreneurial leadership, design thinking; and art, informs design. Fundamentals of episodic memory, empathy, and collaboration were key components of the students’ experience and the core part of a final expedition and interactive showcase for more than 200 visitors. Two questions organize this paper: 1) How do we introduce and explore car storytelling as a way of understanding the intangibles of creation while navigating through ambiguity in fuzzy-‐front start-‐up projects? 2) How do we develop a scientific procedure for applying the storytelling final expedition and showcase results to illuminate other transformative design, product development and entrepreneurial leadership experiences? Key terms: Car storytelling, episodic memory, design thinking, transformative design, entrepreneurial leadership, user interaction, product development
Karanian, B. A., & Suria, A. J., & Summers, J. (2015, June), Car Storytelling and Interaction Design Paper presented at 2015 ASEE Annual Conference & Exposition, Seattle, Washington. 10.18260/p.23665
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