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Car Storytelling and Interaction Design

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2015 ASEE Annual Conference & Exposition


Seattle, Washington

Publication Date

June 14, 2015

Start Date

June 14, 2015

End Date

June 17, 2015





Conference Session

Entrepreneurship & Engineering Innovation Division – Design and Entrepreneurship

Tagged Division

Entrepreneurship & Engineering Innovation

Page Count


Page Numbers

26.326.1 - 26.326.14



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Paper Authors


Barbara A. Karanian A. Stanford University

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Barbara A. Karanian, Ph.D. , Lecturer, previously visting Professor, in the School of Engineering, in the Mechanical Engineering Design Group, helps teams discover yet to be satisfied customer needs with her proven methods- from a theoretical perspective of both socio-cognitive psychology and applied design thinking - that she has developed and refined over the past few decades. In addition to helping a team uncover this information, the companies she has worked with eventually have an easily deployable tool kit that they can use again and again on future projects. She also helps students answer these questions when she teaches some of these methods to engineering, design, business, and law students. Her courses use active storytelling and self-reflective observation as one form to help graduate students and leaders traverse across the iterative stages of a project- from the early, inspirational stages to prototyping, to prototyping some more - and to delivery. Barbara likes to paint pictures.

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Ateeq Junaid Suria Mechanical Engineering Department, Stanford University, Stanford, CA

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Ateeq Suria is currently a fifth year Ph.D. candidate in the Mechanical Engineering program at Stanford University located in Stanford, CA. He is currently working on development sensors and actuators for use in extreme harsh environments such as Venus, Mars, deep-sea beds, and inside airplane gas turbine engines. His primary research project involves the development of a harsh environment sensor for radiation measurements on a new material platform, and to qualify its reliability during operation. Before being enrolled in the Ph. D. program, he worked on his M.S. from Stanford University in Mechanical Engineering with a focus on energy systems and combustion of jet fuels. Prior to starting his Stanford career, Ateeq was awarded his B.Sc. in Mechanical Engineering with a minor in Business Administration from the University of Arizona in 2010.

Mr. Suria is currently the Board Chair for Stanford Student Enterprises (SSE) serving in the second year of his term. During his time at SSE, he has been involved in rebuilding the board structure, re-engaging board members, developing strategy for SSE’s four enterprises, and help SSE restructure the investment policy of its multi-million dollar endowment. Additionally, he is involved as an advisor for Tau Beta Pi’s Engineering Honors Society Stanford chapter. He also helps with the Graduate Student Council at Stanford as the Graduate Housing Advocacy Representative. In the past, he has worked with the Career Development Center at Stanford to complete the development and launch of a Stanford Alumni Mentoring program geared for PhD students, been an elected representative of the Graduate Student Council for 3 years and held executive positions in Pakistanis at Stanford.

Mr. Suria is originally from Pakistan and grew up in Saudi Arabia. He moved to the United States to pursue his further education in 2007. In his free time, he likes to play tennis and golf, explore State and National Parks and polish his investing skills in the stock and real estate global markets.

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Jonathan Summers

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 Car  Storytelling:  Intangibles  Define  New  Creation  What  is  it  about  cars  that  make  people  talk  so  passionately?  This  paper  considers  the  developments  in  one  mechanical  engineering  class,  Tales  to  Design  Cars  By,  at  a  west  coast  university.    As  certain  stories  only  happen  in  cars,  people  tell  car  stories  differently  from  how  they  tell  other  stories.    Storytelling  provides  a  generative  focus  to  explore  and  discover  the  methods  of  inquiry  from  the  class  and  apply  them  to  how  individuals  tell  stories  about  cars,  and  the  ways  their  storytelling  informs  design.  Drawing  upon  previous  work,  students  not  only  learn  about  themselves  as  the  ultimate  user,  they  also  practice  by  stepping  into  the  shoes  of  others.  They  learn  to  define  story  and  narrative  in  many  different  ways:  to  make  sense  of  their  car  experiences;  to  replay  memories;  to  examine  the  tangibles  and  intangibles  of  engagement;  to  understand  user  interviews;  to  inspire  insights  through  another  person’s  point  of  view;  and  to  start-­‐up  something  new.  This  typically  means  building  on  the  ideas  of  others,  which  innately  requires  those  involved  to  be  willing  to  embrace  an  idea  originating  in  someone  else  even  when  it  is  at  the  expense  of  one’s  own  vision.  The  applied  theoretical  perspectives  from  both  social  psychology  and  cognitive  psychology;  entrepreneurial  leadership,  design  thinking;  and  art,  informs  design.  Fundamentals  of  episodic  memory,  empathy,  and  collaboration  were  key  components  of  the  students’  experience  and  the  core  part  of  a  final  expedition  and  interactive  showcase  for  more  than  200  visitors.  Two  questions  organize  this  paper:  1)  How  do  we  introduce  and  explore  car  storytelling  as  a  way  of  understanding  the  intangibles  of  creation  while  navigating  through  ambiguity  in  fuzzy-­‐front  start-­‐up  projects?    2)  How  do  we  develop  a  scientific  procedure  for  applying  the  storytelling  final  expedition  and  showcase  results  to  illuminate  other  transformative  design,  product  development  and  entrepreneurial  leadership  experiences?    Key  terms:  Car  storytelling,  episodic  memory,  design  thinking,  transformative  design,  entrepreneurial  leadership,  user  interaction,  product  development        

Karanian, B. A., & Suria, A. J., & Summers, J. (2015, June), Car Storytelling and Interaction Design Paper presented at 2015 ASEE Annual Conference & Exposition, Seattle, Washington. 10.18260/p.23665

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