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Content Enrichment Exploiting The Cycle From Academia To Industry To Academia

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2006 Annual Conference & Exposition


Chicago, Illinois

Publication Date

June 18, 2006

Start Date

June 18, 2006

End Date

June 21, 2006



Conference Session

Customizing Courses for Industry Training Needs

Tagged Division

Continuing Professional Development

Page Count


Page Numbers

11.357.1 - 11.357.9



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Paper Authors


Joseph Tidwell Boeing Co.

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Joseph P Tidwell was the Coordinator of Engineering and Technical Education for the Boeing Company at Mesa, AZ from 1993 to 2005. He was one of the early members of the JACMET consortium representing The Boeing Company. As of 2006 he now has been hired as the New Director of JACMET.

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John Robertson Arizona State University

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John Robertson is a professor in the College of Science and Technology at the ASU Polytechnic in Mesa, Arizona. His research interests are in process control and data management for integrated circuit production, especially novel non-volatile memories. From 1994 to 2001, he was a Director in Motorola’s Semiconductor Products Sector and before that, he held the Lothian Chair of Microelectronics at Edinburgh University, UK.

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NOTE: The first page of text has been automatically extracted and included below in lieu of an abstract

Content enrichment – exploiting the cycle from academia to industry to academia


The quest for balance between theory and practice in education is always a challenge and it is usually resolved according to the personal experience of the course presenter. The purpose of this paper is to report on a way to widen that experience through a series of interactions between a newly emerging academic program on electronic systems and training courses delivered by a consortium of high-tech companies. The concepts covered in both programs are very similar. However, the experience of the participants and the desired outcomes in terms of applicable skills are very different. By sharing content and using the rapid reconfiguration procedures inherent in web-supported delivery, we have been able to exploit the synergy between the academic and industry activities. The experience has clarified educational priorities and improved the learning effectiveness for all participants – including the faculty.

Origins – parallel programs

Many academic courses are reformatted and offered as industry short courses. Less often, courses developed within companies migrate to the academic world. This paper describes experiences where course materials have made several transitions between industry and academia collecting significant enhancements for the recipients on each occasion.

The academic applications are in an electronics systems degree program that is being set up at a new campus of one of the university partners. The industry courses have been developed under the auspices of a State-wide consortium of aerospace and electronics companies in alliance with three state universities. Life-long learning easily becomes a cliché, but for the consortium members it is a way of life for a workforce that has to adapt to rapidly changing technology to succeed in global markets. The implications have been a feature of every recent ASEE Conference as well as CIEC workshops1. The main features to address the industry requirements are:

1. Design courses to meet industry needs and schedule for convenient times, locations, and course length. 2. Reduce overall engineering and manufacturing education training costs through pooled resources and best practice experience. 3. Enhance and extend the ongoing relationships with the State’s universities. 4. Build a network between high tech industries and state officials to have alignment on policies for education and economic development. 5. Develop a database of contextual industry cases that can be used by the universities to extend the engineering skill set of graduates.

Tidwell, J., & Robertson, J. (2006, June), Content Enrichment Exploiting The Cycle From Academia To Industry To Academia Paper presented at 2006 Annual Conference & Exposition, Chicago, Illinois. 10.18260/1-2--747

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