June 26, 2011
June 26, 2011
June 29, 2011
Entrepreneurship & Engineering Innovation
22.399.1 - 22.399.8
Creativity and Innovation: A Comparative Analysis of Definitions and Assessment MeasuresThe purpose of this paper is to present and discuss the misalignment and use of creativitytesting for purposes of measuring innovation. Numerous definitions of creativity exist,which have spawned the development of various creativity tests. These tests have beenbased on accepted definitions of creativity – such as “a behavior that is imaginative andinventive” (Guilford, 1958). Innovation, in contrast, is not the same as creativity.Innovation is structured creativity focused on producing an innovative service or product.In essence it is a “practical creativity.” Although related, creativity and innovation aredistinct and different. Consequently they should use distinct and different assessments.Paradoxically, most efforts to measure innovation are based on creativity definitions andtests. This paper compares and contrasts the definitions, assessments, and instructionalpractices of creativity and innovation, in an effort to further clarify how and what shouldbe taught regarding innovation, and how it might be more effectively measured.
Wright, G., & Lewis, T., & Skaggs, P. T., & Howell, B. (2011, June), Creativity and Innovation: A Comparative Analysis of Definitions and Assessment Measures Paper presented at 2011 ASEE Annual Conference & Exposition, Vancouver, BC. 10.18260/1-2--17680
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