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Designing For Product Success

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2001 Annual Conference


Albuquerque, New Mexico

Publication Date

June 24, 2001

Start Date

June 24, 2001

End Date

June 27, 2001



Page Count


Page Numbers

6.346.1 - 6.346.17



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Devdas Shetty

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NOTE: The first page of text has been automatically extracted and included below in lieu of an abstract

Session 1409

DESIGNING FOR PRODUCT SUCCESS Devdas Shetty, Vernon D Roosa Chair Professor in Manufacturing Engineering, University of Hartford, West Hartford, Connecticut 06117 (USA) 860- 768-4615(Tel) 860-768 –5073(Fax)


This paper is about the techniques used by world-class companies to guide the design, development of high quality products in a step-by-step manner using analytical tools and case studies. Many engineering programs in the country are re-examining the design content in their curriculum. Engineering curricula is being modified to incorporate vertical integration of design through large projects between the first year and the last year of their programs. By interacting with industry, the product design students become familiar with the steps in creative product design starting from the concepts to production and marketing. New approaches are provided to enable students to learn how to work smarter. In view of the recent development in lean manufacturing and information technology, emphasis on value stream mapping and its influence on product development is important. A good product design course should familiarize the product designers and students with the concepts, techniques and tools of new product design and development. The course should relate the topics of creating a self-directed product team, following the steps of creative design methodology, learning the tools of production process, identifying the integrated issues of design and production and finally managing product innovation.

I. Introduction

When one uses a toaster, microwave, or any other product, little does he or she realize the complexities of what goes into its creation. Designing a product involves a constant decision- making process which includes problem-solving in a sequential fashion, and analysis of the constraints at each step. The philosophy underlying our method of design is unique. Human beings are a special kind of designer and our design philosophy influences our own life and environment. In general, design represents an answer to a problem, an answer that has visible form, shape, and function. Various professions define design differently, as business professionals, physicians, architects, and engineers all have their own unique views on the nature

Proceedings of the 2001 American Society for Engineering Education Annual Conference & Exposition Copyright © 2001, American Society for Engineering Education

Shetty, D. (2001, June), Designing For Product Success Paper presented at 2001 Annual Conference, Albuquerque, New Mexico. 10.18260/1-2--9096

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