Salt Lake City, Utah
June 23, 2018
June 23, 2018
July 27, 2018
Entrepreneurship & Engineering Innovation Division Technical Session 1
Entrepreneurship & Engineering Innovation
Our department has a required two-course sequence at the junior level covering engineering design and engineering entrepreneurship. These are project-based courses with Lean Launchpad and I-Corps as principal inspirations for their curriculum and delivery. We aim to instill entrepreneurial skills and values in all of our majors, and many choose our program precisely because they are interested in entrepreneurial careers. But while our students learned a great deal about product-market fit, design, and business models, the course lacked content that provided direct learning about the students’ aspirations, professional growth, career planning. To address this gap, we have integrated design thinking about the students’ own lives into the formal content of the course. Using “Designing Your Life” (2016) as one of our textbooks, we developed design and entrepreneurship modules that complemented the course’s curriculum on design and entrepreneurship for start-ups. We are using “Business Model You” (2012) to help the students apply the business canvas model to their careers, just as the students are working on the “market” quadrant of the Innovation Canvas (Kline et al., 2014). The supporting texts parallel the engineering design and engineering entrepreneurship content of the course sequence’s two semesters. By the end of the two-course sequence, students will have developed a life plan, interviewed role models, developed a career-support team, and applied hypothesis testing toward shaping their futures.
We are now in the second year of applying this model in our course sequence. Based on interviews with two student cohorts, we will report on the extent to which this approach actually made a difference in students’ planning and life choices, and will discuss the kinds of decisions and actions students have taken as a result.
Burnett, B., and Evans, D. (2016). Designing your life. Knopf.
Clark, T., Osterwald, A., and Pigneur, Y. (2012). Business model you: A one-page method for reinventing your career. John Wiley & Sons.
Kline, W. A., Hixson, C. A., Mason, T. W., Brackin, P., Bunch, R. M., Dee, K. C., & Livesay, G. A. (2014). The Innovation Canvas in entrepreneurship education: Integrating themes of design, value, and market success. The Journal of Engineering Entrepreneurship, 5(1), 80-99.
Novick, D. G., & Kendall, M. R. (2018, June), Developing the Entrepreneurial Self: Integrating Professional Growth in an Engineering Design and Entrepreneurship Course Sequence Paper presented at 2018 ASEE Annual Conference & Exposition , Salt Lake City, Utah. 10.18260/1-2--30313
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