June 24, 2017
June 24, 2017
June 28, 2017
Entrepreneurship & Engineering Innovation
In this paper we report on a qualitative study of engineering undergraduates that explores misconceptions made by students when solving entrepreneurial problems. The study focuses on misconceptions, which are instances in which students hold incorrect views about how the world works, separate from simple mistakes in implementation of concepts. The study uses a thematic analysis approach to identify common misconceptions from 40 interviews with engineering undergraduates who have and have not taken entrepreneurship coursework. The results of the study show 112 misconceptions that represent 4 primary themes. The four themes show different ways in which student populations hold incorrect understandings of how early stage companies, price products, take investment, build market share, and exit through IPOs and sales. Regression modeling of the results shows that participation in entrepreneurial coursework does not reduce the overall number of misconceptions, but does slightly reduce the likelihood that a student will employ misconceptions related to investment. By comparing the misconceptions identified in students to studies of media conceptions of entrepreneurs, we suggest possible roots for the misconceptions and educational interventions that may help confront and challenge the identified misconceptions.
Fernandez, T. M., & Duval-Couetil, N., & Couetil, C. R. (2017, June), Engineering Students' Misuse of Business Concepts: Understanding Problematic Precursors to Entrepreneurship Paper presented at 2017 ASEE Annual Conference & Exposition, Columbus, Ohio. 10.18260/1-2--28261
ASEE holds the copyright on this document. It may be read by the public free of charge. Authors may archive their work on personal websites or in institutional repositories with the following citation: © 2017 American Society for Engineering Education. Other scholars may excerpt or quote from these materials with the same citation. When excerpting or quoting from Conference Proceedings, authors should, in addition to noting the ASEE copyright, list all the original authors and their institutions and name the host city of the conference. - Last updated April 1, 2015