Salt Lake City, Utah
June 23, 2018
June 23, 2018
July 27, 2018
With the changing global business environment, engineering managers and executives need to deal with the competition related business and engineering issues constantly. They must have a vision while working on their management and engineering tasks and making various decisions. The objective of this paper is to discuss the ways to educate and train engineering management students to sharpen their abilities in good decision-making and to create a vision in a competitive environment. This paper will also discuss the effect of embedding the consideration of marketing, branding, value creation, innovation, global location characteristics, policy related engineering issues, and competition into class case studies and projects. The purpose is to teach engineering management students how to make good decisions with a broader business and engineering vision while managing engineering and business operations.
In this research, the examples discussed include a term case study assigned to students to develop an investment strategy for a top 5 brand value company to increase market share in the next top global smartphone market location, a term project to design and develop a transparent factory in the US locations to promote Made-in-USA approach, and a term project to consider moving existing engineering and manufacturing activities in a top smart phone company from abroad to the US locations for following the Made-in-USA trend. The purpose of using these term case study and projects in engineering management related classes is to let students realize the importance of value creation, market dominance, understanding of competition, innovative approaches, good handling of global economy and policy related issues for successful engineering operations and decision-making. At the end, this paper will provide a brief discussion of (1) the influence of implementing this type of assignments in engineering management related classes, (2) how students responded to this type of requirements while doing their assignment, and (3) how they presented their work results at the end of the class term.
Teng, S. G. (2018, June), Enhancing Engineering Management Courses with Global Market Concerned Projects and Case Studies Paper presented at 2018 ASEE Annual Conference & Exposition , Salt Lake City, Utah. https://peer.asee.org/30427
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