Salt Lake City, Utah
June 23, 2018
June 23, 2018
July 27, 2018
Computing and Information Technology
Actively recruiting women into computer science at the undergraduate level is an important step in addressing women's underrepresentation in computing disciplines in the United States. Most academic departments involve faculty or current students in outreach events and/or produce materials to communicate with prospective students, their teachers, and families. Often, however, little thought is given to the return on investment of this nontrivial use of scarce resources (money, time), the effectiveness of the messages provided to the particular audience, or to tracking outcomes. This study uses a mixed methods design to investigate recruiting strategies and outcomes (i.e., women's applications, acceptances, new enrollments, and declared majors in computer science) of seven computing departments that participated in a two-year National Center for Women and Information Technology (NCWIT) Extension Services Undergraduate Program (ES-UP). Findings from this study may help other undergraduate computing departments improve their recruiting strategies to attract more women.
Wu, Z., & Hovey, C. L., & Thompson, L. D. (2018, June), Expanding the Pool of Undergraduate Computing Students: Increasing Enrollments by Strategically Recruiting Women Paper presented at 2018 ASEE Annual Conference & Exposition , Salt Lake City, Utah. 10.18260/1-2--30474
ASEE holds the copyright on this document. It may be read by the public free of charge. Authors may archive their work on personal websites or in institutional repositories with the following citation: © 2018 American Society for Engineering Education. Other scholars may excerpt or quote from these materials with the same citation. When excerpting or quoting from Conference Proceedings, authors should, in addition to noting the ASEE copyright, list all the original authors and their institutions and name the host city of the conference. - Last updated April 1, 2015