Wu, Z., & Hovey, C. L., & Thompson, L. D. (2018, June), Expanding the Pool of Undergraduate Computing Students: Increasing Enrollments by Strategically Recruiting Women  Paper presented at 2018 ASEE Annual Conference & Exposition , Salt Lake City, Utah. 10.18260/1-2--30474

\bibitem{asee_peer_30474}
  Wu, Z., \& Hovey, C. L., \& Thompson, L. D. (2018, June), \emph{Expanding the Pool of Undergraduate Computing Students: Increasing Enrollments by Strategically Recruiting Women}
  Paper presented at 2018 ASEE Annual Conference \& Exposition , Salt Lake City, Utah.
  10.18260/1-2--30474

Zhen Wu, Christopher Lynnly Hovey, and Leisa D. Thompson.  "Expanding the Pool of Undergraduate Computing Students: Increasing Enrollments by Strategically Recruiting Women".  2018 ASEE Annual Conference & Exposition , Salt Lake City, Utah, 2018, June.  ASEE Conferences, 2018.  https://peer.asee.org/30474 Internet.  17 Sep, 2024

\bibitem{asee_peer_30474}
  Zhen Wu, Christopher Lynnly Hovey, and Leisa D. Thompson.
  "Expanding the Pool of Undergraduate Computing Students: Increasing Enrollments by Strategically Recruiting Women".
  \emph{2018 ASEE Annual Conference \& Exposition , Salt Lake City, Utah, 2018, June}.
  ASEE Conferences, 2018.
  https://peer.asee.org/30474 Internet.  17 Sep, 2024

@INPROCEEDINGS{asee_peer_30474
author = "Zhen Wu, Christopher Lynnly Hovey, and Leisa D. Thompson"
title = "Expanding the Pool of Undergraduate Computing Students: Increasing Enrollments by Strategically Recruiting Women"
booktitle = "2018 ASEE Annual Conference \& Exposition "
year = "2018"
month = "June"
address = "Salt Lake City, Utah"
publisher = "ASEE Conferences"
note = {https://peer.asee.org/30474}
number = {10.18260/1-2--30474}
}

TY  - CPAPER
AB  - Actively recruiting women into computer science at the undergraduate level is an important step in addressing women's underrepresentation in computing disciplines in the United States. Most academic departments involve faculty or current students in outreach events and/or produce materials to communicate with prospective students, their teachers, and families. Often, however, little thought is given to the return on investment of this nontrivial use of scarce resources (money, time), the effectiveness of the messages provided to the particular audience, or to tracking outcomes. This study uses a mixed methods design to investigate recruiting strategies and outcomes (i.e., women's applications, acceptances, new enrollments, and declared majors in computer science) of seven computing departments that participated in a two-year National Center for Women and Information Technology (NCWIT) Extension Services Undergraduate Program (ES-UP). Findings from this study may help other undergraduate computing departments improve their recruiting strategies to attract more women. 
AU  - Zhen Wu
AU  - Christopher Lynnly Hovey
AU  - Leisa D. Thompson
CY  - Salt Lake City, Utah
DA  - 2018/06/23
PB  - ASEE Conferences
TI  - Expanding the Pool of Undergraduate Computing Students: Increasing Enrollments by Strategically Recruiting Women
UR  - https://peer.asee.org/30474
DO  - 10.18260/1-2--30474
ER  -