Virtual On line
June 22, 2020
June 22, 2020
June 26, 2021
Continuing Professional Development
[…If you have theoretical and/or practical experience in management, then you can likely manage what you do not understand, but you still cannot lead it…] This statement, in a modified form, was first put forth by Myron Tribus in 1996. To this statement, we cannot lead a diverse group of people, if we do not understand them. In extending this thought, an administrative professional organization, administering online programs to professional working adult learners, can do so, but will find challenge in growing, or leading, the efforts to attract and subsequently scale program offerings, if we do not understand our target audiences. This paper, therefore, is about understanding. Understanding the population of students currently enrolled in our collective online continuing professional development organizations. Prior works have discussed in rich detail the numerous demographic groups of students in our collective continuing professional administrative organizations, this through the lens of race, ethnicity, age and gender. Additionally, each of these demographic student cohorts have been examined through social, political and economic lenses. This paper goes beyond previous views of cohort student discussions, by explicitly examining the two most recent cohorts, Gen Y (Millennials) and Gen Z, in an effort to define and differentiate these two cohorts from social, political and economic undertones. Each of these identifying characteristics provides furthering insight into implications in society, our businesses, higher education, and our homes. This paper is about understanding. Understanding those defining characteristics of our largest student cohorts of this time. To better attract and subsequently convey content to these two cohorts, not only requires, but demands a fundamentally better understanding of who they are. This paper will add to, and continue, this dialogue by addressing the social, political and economic perspectives of our youngest generational cohorts in our educational programs, namely Gen Y (Millennials) and Gen Z.
Springer, M. L., & Newton, K. (2020, June), Gen Y (Millennial) and Gen Z Cultural Cohort Demographics: Social, Political and Economic Perspectives and Implications Paper presented at 2020 ASEE Virtual Annual Conference Content Access, Virtual On line . 10.18260/1-2--34700
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