June 15, 2014
June 15, 2014
June 18, 2014
Continuing Professional Development
24.648.1 - 24.648.9
Good to Great – Enhancing Services to Professional Working Adult Learners through a Campus-Wide Benchmarking StudyIn 2009, AA University’s College of BB centralized professional studies into a single fullysupported Center for Professional Education (BB’sEd). BB’sEd (as it became approved in2009), on October 13, 2000, was approved by the full committee of the Indiana Commission onHigher Education (ICHE) to provide a fee-based distance learning Master of Science degree inTechnology, versus, the traditional tuition-based on-campus residential program.As a fee-based organization, BB’sEd receives no state funds. It is entirely funded through fee-based revenue. To this end, organizational success in delivering quality programs to professionalworking adult learners is paramount.Over the five years since its inception, BB’sEd has demonstrated significant success byincreasing enrollments over 204%, graduate students 135% (representing 41% of the totalcollege) and gross revenue 237%; this while dropping overhead from 56% to near 28%.With a new University President and renewed focus on efficiencies and cost savings, BB’sEdwas invited to participate in a benchmarking of its operations against other internal universitysimilar fee-based program organizations.This paper will focus on the results of this five month campus-wide benchmarking study;including the recommendations for improvement to serve professional working adult learners inthe areas of: Reduction of administrative overhead Creation of an expense and residual financial model Unbundling of services – a la carte service provider Increasing Program specific expense transparency Enhancing marketing expertise Standardization of a faculty compensation model Administrative department teaching to reduce overheadAdditional discussion will focus on the emotional and psychological implications on theadministering organization’s personnel during the above referenced organizational success.
Springer, M. L., & Schuver, M. T. (2014, June), Good to Great – Enhancing Services to Professional Working Adult Learners through a Campus-Wide Benchmarking Study Paper presented at 2014 ASEE Annual Conference & Exposition, Indianapolis, Indiana. https://peer.asee.org/20539
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