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Ideation Competition: Creating Linkages Between Business and Engineering

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2012 ASEE Annual Conference & Exposition


San Antonio, Texas

Publication Date

June 10, 2012

Start Date

June 10, 2012

End Date

June 13, 2012



Conference Session

Entrepreneurship Teaming and Collaboration

Tagged Division

Entrepreneurship & Engineering Innovation

Page Count


Page Numbers

25.708.1 - 25.708.15



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Paper Authors


Chad Milewicz University of Southern Indiana

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Chad Milewicz is an Assistant Professor of marketing in the University of Southern Indiana College of Business. He specializes in marketing strategy, with a particular focus on marketing public goods and organizations, and innovations in pedagogy, with a focus on experiential learning and community engagement. His work on innovations in pedagogy has been featured at the National Outreach Scholarship Conference and the Marketing Management Association Conference, and in the Marketing Education Review.

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Zane W. Mitchell Jr. University of Southern Indiana


Kerry S. Hall University of Southern Indiana

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Kerry S. Hall is an Assistant Professor of engineering at the University of Southern Indiana. He received his M.S. and Ph.D. from the Department of Civil and Environmental Engineering at the University of Illinois, Urbana-Champaign. He received his B.S. in civil engineering from the University of Evansville, Evansville, Ind. His research interests include nondestructive testing of concrete and non-contact measurements.

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Ideation Competition: Creating Linkages Between Business and EngineeringThe College of Business at this University has hosted an annual executive-in-residence programduring which the Chief Executive Officer of a local manufacturing corporation makespresentations on his or her business philosophies and company’s product line and challenges ourUniversity’s students to exercise their minds to develop innovative new products.The ideation contest is an opportunity for students from any college and in any major to use theircreativity to come up with a new product and learn about themselves, teamwork, and howbusinesses develop innovative products. The competition typically begins in September andconcludes prior to Thanksgiving break. Finalists make presentations to executives from thecorporation and other judges. The winning team typically receives a cash award and usually atleast one member of the winning team will be offered an internship with company.The College of Business and the Department of Engineering at this University recently bothrelocated to a shared state-of-the-art facility. A concerted effort is being made this year to fosterstudent interactions between business and engineering students. The University is located in avery strong manufacturing region and many of our graduates, both from the College of Businessand the Department of Engineering, find their employment in the manufacturing sector.Graduates will be better prepared for their jobs if they have been exposed to both the businessand technical aspects of their firm’s missions.The Engineering Department has been involved with this year’s ideation competition from itsinitial planning stages. Participants in the competition will have the opportunity to attendseminars from both Business and Engineering faculty to better prepare them to succeed at thecompetition. This year, the competition involves the development of inventive ideas for thedesign of the next generation of large tents for weddings and other events. Students have beenencouraged to form multi-disciplinary teams to increase their chances of success.This year, there will be a second phase to the competition. After judging is complete for theideation phase, a small team of engineering students will focus on taking the best of those ideasfrom the conceptual phase to an engineering design that can be manufactured. They will bementored by product development engineers from the tent making firm. This will count as thecapstone senior design course for these students.This paper will provide a case study of the ideation competition and the capstone design.Lessons learned regarding the process will be captured and documented.

Milewicz, C., & Mitchell, Z. W., & Hall, K. S. (2012, June), Ideation Competition: Creating Linkages Between Business and Engineering Paper presented at 2012 ASEE Annual Conference & Exposition, San Antonio, Texas. 10.18260/1-2--21465

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