Asee peer logo

If You Build It, They Will Come: A Case Study of How FSU Libraries Grew Engineering Services Through Targeted Rebranding and Outreach for a Multi-institution College of Engineering

Download Paper |


2020 ASEE Virtual Annual Conference Content Access


Virtual On line

Publication Date

June 22, 2020

Start Date

June 22, 2020

End Date

June 26, 2021

Conference Session

Engineering Librarian Collaborations in the Library, On Campus, and Beyond

Tagged Division

Engineering Libraries

Page Count




Permanent URL

Download Count


Request a correction

Paper Authors


Denise Amanda Wetzel Florida A&M University/Florida State University Orcid 16x16

visit author page

Denise A. Wetzel joined Florida State University Libraries in January 2018. She holds a B.H. in Interdisciplinary Studies from the Pennsylvania State University and a Masters in Library and Information Studies from the University of Alabama. Currently, Denise is pursuing a Masters in Aquatic Environmental Science with Florida State University’s Department of Earth, Ocean, and Atmospheric Science. She is a member of Atmospheric Science Librarians International (ASLI), the American Meteorological Society (AMS), the American Society of Engineering Education/Engineering Libraries Division (ELD), the International Association of Aquatic and Marine Science Libraries and Information Centers/SAIL, and the American Library Association (ALA). Before joining FSU, Denise worked for Mississippi State University Libraries, the Alabama Public Library Service, and as an ESL teacher. Her research interests include undergraduate information literacy, patent searching in STEM, terminology usage disparities by researchers across STEM disciplines, and meteorology resources and their use.

visit author page


Kelly Grove Florida A&M University/Florida State University Orcid 16x16

visit author page

Kelly Grove has been with Florida State University Libraries since January 2017. She serves as a subject librarian for multiple departments and colleges at FSU. She holds a B.S. in Geology from the University of Idaho and a Masters in Library and Information Science from the University of Alabama. Kelly is currently pursuing a Masters in Geographic Information Science from Florida State University. Her research interests include STEM information literacy, information literacy, the cost of doing research, academic librarians and meeting the needs of students on the Autism Spectrum, and open educational resources (OER).

visit author page

Download Paper |


The College of Engineering (COE) was established as a joint collegiate program serving two universities in Tallahassee, FL: Florida A & M University (FAMU) and the Florida State University (FSU). The COE campus is located at a separate, neutral location between the two main campuses in an area called Innovation Park. Library services for the COE are provided through FSU Libraries, which includes a tiny physical COE Library space, and the papers’ authors serve as the two COE Librarians. Due to the unique challenges related to serving a multi-institutional, student, staff, faculty, and researcher populations in a physically separate campus location, FSU Libraries has had to rethink the traditional academic library service model.

From rebranding outreach materials to incorporate neutral non-institutionally affiliated colors, to moving the location of office hours from the physically tight COE Library space to a more adaptable atrium location, to troubleshooting access and its associated technical problems for information provided by FAMU, to reinvigorating what it means to be a COE Librarian, the authors share their methods and steps undertaken to fully assimilate themselves as leaders of information needs for all COE students, staff, faculty, and researchers. This case-study examines both the successful innovations and the failed attempts to re-energize the relationship between COE constituents and Libraries. The authors also touch on how they challenged what it means when the COE Library “holds a workshop” and how building these new relationships support the COE’s staff-initiated conversations and opportunities on how to better reach COE students, faculty, and researchers. Even with the unique COE situation presented by the authors, this paper has an opportunity to serve as a guide and idea generator for other COE Librarians as they work within the boundaries of their own COE constraints.

Wetzel, D. A., & Grove, K. (2020, June), If You Build It, They Will Come: A Case Study of How FSU Libraries Grew Engineering Services Through Targeted Rebranding and Outreach for a Multi-institution College of Engineering Paper presented at 2020 ASEE Virtual Annual Conference Content Access, Virtual On line . 10.18260/1-2--34748

ASEE holds the copyright on this document. It may be read by the public free of charge. Authors may archive their work on personal websites or in institutional repositories with the following citation: © 2020 American Society for Engineering Education. Other scholars may excerpt or quote from these materials with the same citation. When excerpting or quoting from Conference Proceedings, authors should, in addition to noting the ASEE copyright, list all the original authors and their institutions and name the host city of the conference. - Last updated April 1, 2015