Asee peer logo

Industry–Academia Collaboration

Download Paper |


2007 Annual Conference & Exposition


Honolulu, Hawaii

Publication Date

June 24, 2007

Start Date

June 24, 2007

End Date

June 27, 2007



Conference Session

Industry-Academia Collaborations

Tagged Division

Continuing Professional Development

Page Count


Page Numbers

12.889.1 - 12.889.11



Permanent URL

Download Count


Request a correction

Paper Authors


Lakshmi Munukutla Arizona State University

visit author page

Lakshmi Munukutla received her Ph.D. degree in Solid State Physics from Ohio University, Athens, Ohio and M.Sc and B.Sc degrees from Andhra University, India. She has been active in research and published several journal articles. She is the Chair of the Electronic Systems Department at Arizona State University at the Polytechnic campus.

visit author page


Jim Subach Arizona State University

visit author page

Jim Subach received his BS in Engineering Physics from the University of Maine, and his MS and Ph.D. in Optical Sciences from the University of Arizona. He has 30 years of experience in technology, was a Visiting Scientist at NASA-JSC, currently operates his own business and technology consulting practice, and is a Professor of Practice at Arizona State University.

visit author page


John Magrane Microchip Technology Inc.

visit author page

John Magrane is the Technical Training Manager, America for Microchip Technology Inc. in which he manages live customer training programs thought the America. He has twenty-five years experience in the electronics field in positions that include hardware and software design, manufacturing and test management and field applications engineering management.

visit author page


Carol Popovich Microchip Technology Inc.

visit author page

Carol Popovich has over 30 years experience in all aspects of business, including Operations Management, Budgeting, Sales, Marketing, and Finance. She currently works for Microchip Technology Inc., coordinating their University Program, with a focus on encouraging schools and universities to teach course work based on Microchip's architecture, thus preparing students to become the engineers of tomorrow

visit author page

Download Paper |

NOTE: The first page of text has been automatically extracted and included below in lieu of an abstract

Collaboration of Industry and Academia Render Business-Ready Graduates

Lakshmi Munukutla and Jim Subach Electronic Systems Department Arizona State University at the Polytechnic campus And John Magrane and Carol Popovich Microchip Technology Inc. Chandler, Arizona


Both industry and academia face the challenge of attracting and developing tomorrow’s engineers. This challenge is becoming more complicated because of the aggressive, complex and competitive nature of the global electronics marketplace, which demands constant change and innovation for companies to remain on top. Both industry and universities have solutions to parts of this puzzle. By recognizing their mutual need to address this challenge, and the complimentary nature of their approaches, industry and universities are positioned to develop coordinated channels that result in programs to better prepare students with business-ready skills.


Higher education’s traditional axiom that today’s students lead tomorrow’s workforce1 calls for higher levels of collaboration between industry and academic institutions to prepare students to transform this vision into reality. In the June 2006 issue of BusinessWeek magazine, Bill Gates said that education, "has led to a country that’s been very innovative and created lots of jobs. Yet, when you look at it, you think the broad excellence we need and the changes we need aren’t necessarily going to happen without intervention from the private sector2.” Based upon the above quotes, it is apparent that educational institutions should unite with the private sector to produce business-ready graduates.

The electronics industry is fast-paced. It requires a steady stream of engineers with both education in the theoretical aspects of their chosen discipline and practical application experience. A business-ready graduate must extend his or her educational experience beyond their field of study to include subjects relevant to the business cycle, such as sales, marketing, finance and procurement. Christopher Bartlett of Harvard Business School said, “In a world that’s moving in nanoseconds, empowerment is driving strategic decisions down to people who are closest to the customers, competitors and technology changes.”3 - more - Graduating students who have this experience contribute to the success of their organization in a shorter timeframe, and can add more value than those who lack that experience. Universities are competing to attract and enroll the best overall students. One

Munukutla, L., & Subach, J., & Magrane, J., & Popovich, C. (2007, June), Industry–Academia Collaboration Paper presented at 2007 Annual Conference & Exposition, Honolulu, Hawaii. 10.18260/1-2--2659

ASEE holds the copyright on this document. It may be read by the public free of charge. Authors may archive their work on personal websites or in institutional repositories with the following citation: © 2007 American Society for Engineering Education. Other scholars may excerpt or quote from these materials with the same citation. When excerpting or quoting from Conference Proceedings, authors should, in addition to noting the ASEE copyright, list all the original authors and their institutions and name the host city of the conference. - Last updated April 1, 2015