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Innovative Uses of Social Media in Information Literacy Education, Library Outreach, and User Engagement: An International Perspective

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2018 ASEE Annual Conference & Exposition


Salt Lake City, Utah

Publication Date

June 23, 2018

Start Date

June 23, 2018

End Date

July 27, 2018

Conference Session

Engineering Libraries Division Technical Session 2

Tagged Division

Engineering Libraries

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Paper Authors


Qing Li IEEE

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Qing Li is the IEEE Client Services/University Partnership Manager for Greater China. She is mainly responsible for customer outreach, awareness and training programs for the IEEE Xplore Digital Library and other subscription products. Qing also manages the University Partnership Program, developing stronger relationships with student leaders, librarians, and faculty in China. Prior to joining the IEEE, Qing received her MPhil in MIS at Syracuse University, USA and her Masters in Information Management and Bachelor of Science at Peking University, China. She is a member of ASEE and SLA.

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Social media tools have been pervasively adopted as an effective way for library marketing and outreach. This paper presents best practices of innovative uses of social media (e.g. WeChat and QQ) in library instruction education and user engagement based on first-hand experiences of the IEEE Client Services team in China. Case studies to be shared include making social media official accounts functional for maximum outreach, conducting real-time information literacy trainings at social media, establishing target user groups by subject and engaging faculty and students 24x7, building an self-sustaining learning community and facilitating embedded learning in users’ daily lives, working with student groups to design and implement interactive games (e.g. large-scale in-person library scavenger hunt “Library Break”) with the assistance of social media, and so on.

Positive relationships are revealed between the use of social media and the levels of both library activity turnout and user engagement. Interesting findings and metrics in designing and implementing different types of events at social media are also discussed. This paper not only brings an international perspective to US tales of using social media, but also provides practical suggestions to academic librarians who are interested in seeking innovative ways of end user outreach, education, and engagement.

Li, Q. (2018, June), Innovative Uses of Social Media in Information Literacy Education, Library Outreach, and User Engagement: An International Perspective Paper presented at 2018 ASEE Annual Conference & Exposition , Salt Lake City, Utah. 10.18260/1-2--30670

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