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Integrating Manufacturing, Management and Marketing into International Service Learning

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Conference

2013 ASEE Annual Conference & Exposition

Location

Atlanta, Georgia

Publication Date

June 23, 2013

Start Date

June 23, 2013

End Date

June 26, 2013

ISSN

2153-5965

Conference Session

Integration of Manufacturing and Society

Tagged Division

Manufacturing

Page Count

8

Page Numbers

23.777.1 - 23.777.8

Permanent URL

https://peer.asee.org/19791

Download Count

34

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Paper Authors

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Ismail Fidan Tennessee Technological University Orcid 16x16 orcid.org/0000-0002-4233-1049

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Dr. Ismail Fidan is a faculty member at the College of Engineering of Tennessee Technological University. His research and teaching interests are in additive manufacturing, electronics manufacturing, distance learning, and STEM education. Dr. Fidan is a member and active participant of SME, ASME, IEEE, and ASEE. He is also the Associate Editor of IEEE Transactions on Components, Packaging, and Manufacturing Technology.

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Bonita Barger Tennessee Technological University

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Dr. Bonita Barger is currently an associate professor of Management at Tennessee Technological University. She is perceived as an innovative professional with diverse domestic and international operations experience in both for-profit and non-profit organizations. She has consistently demonstrated an ability to conceptualize and implement effective strategic human resource management plans that further broaden corporate objectives.

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Ersel Obuz Celal Bayar University

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Dr. Ersel Obuz is a faculty member of Bioengineering Department at the Faculty of Engineering, Celal Bayar University, Manisa, Turkey. His areas of research are mainly mathematical and statistical modeling, fresh and processed meat products, biodegradable films, an unit operations in food engineering. His teaching interests are statistics, heat transfer, unit operations in food engineering, bioseparations and experimental design.

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S. Murat Bagdatli Celal Bayar University

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Dr. S. Murat Bagdatli is a faculty member of Mechanical Engineering Department at the Faculty of Engineering, Celal Bayar University, Manisa, Turkey. His areas of research are mainly modeling of nonlinear systems, linear/nonlinear vibrations in mechanical systems, experimental linear/nonlinear vibrations, and perturbation methods. His teaching interests are dynamics, mechanical vibrations, and automatic control.

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Ismet Anitsal

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Dr. Ismet Anitsal is Faye Halfacre Moore Professor of Entrepreneurship and Associate Professor of Marketing at Tennessee Tech University. His research interests focus on customer productivity and customer value in services marketing and retailing, specifically at technology-based self-service environments. Dr. Anitsal is the current editor of Journal of Entrepreneurship Education and a past President of Atlantic Marketing Association.

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Meral Anitsal

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Dr. Meral Anitsal is an associate professor of Marketing at the College of Business - Tennessee Tech University. Her research and teaching interests include new product/service development, customer value, services marketing, and marketing research. She is focused on developing higher education courses that integrate multiple disciplines. She is a member and active participant of AMA, AMTP, SMA, Allied Academies and a past president of Atlantic Marketing Association.

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Abstract

Integrating Manufacturing, Management and Marketing into International Service LearningFour faculty members from the Manufacturing, Management and Marketing (3M) fields haveoffered a cross-disciplinary and hands-on international service learning course in Spring 2012.There were 20 students enrolled from the college of engineering and college of business. Thecourse was offered with on-ground and on-line components, and it has been managed usingthe Desire2Learn (D2L) and Turnitin course management systems. Faculty members coveredthe 3M topics during the semester and have taken their students to - - University, - for almost20 days for the study-abroad component of the course. Four teams have been formed to workon various service learning projects which have components in design, modeling,manufacturing, marketing, testing and packaging in it. This project has been made availablethrough a grant from the Quality Enhancement Plan (QEP) of - - University.International Service Learning combines academic studies, volunteer service and full culturalimmersion to give students a deeper, more meaningful study abroad experience. This initiativeprovided the linkage between service learning, cultural immersion and the creation of a globallearning community. The active learning technologies employed was a hybrid model of on-ground traditional classroom sessions supported by D2L and Turnitin with virtual online teamscomprised of students from various majors at - - University. The goal was to simulate PeterSenge’s learning organization model of building a shared vision, team learning, personalmastery, systems thinking and the creation of mental models.Students’ progress on learning to solve problems, think critically and work on teams inculturally diverse settings were evaluated by faculty and external international judgesthroughout every stage of project, ultimately during final presentations. Students were alsoasked to complete a short survey provided by the QEP Director that includes questionsmodeled on several items from the National Survey of Student Engagement (NSSE) that relateto critical thinking, real-world problem solving, service learning and service to the community.This paper will report the accomplishments and findings of this project from the manufacturingperspective.

Fidan, I., & Barger, B., & Obuz, E., & Bagdatli, S. M., & Anitsal, I., & Anitsal, M. (2013, June), Integrating Manufacturing, Management and Marketing into International Service Learning Paper presented at 2013 ASEE Annual Conference & Exposition, Atlanta, Georgia. https://peer.asee.org/19791

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