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Introducing the Berkeley Method of Entrepreneurship – a Game-Based Teaching Approach

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2015 ASEE Annual Conference & Exposition


Seattle, Washington

Publication Date

June 14, 2015

Start Date

June 14, 2015

End Date

June 17, 2015





Conference Session

Entrepreneurship & Engineering Innovation Division – Tactical Approaches to Entrepreneurship Education

Tagged Division

Entrepreneurship & Engineering Innovation

Page Count


Page Numbers

26.1030.1 - 26.1030.8



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Paper Authors


Ikhlaq Sidhu University of California, Berkeley

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Ikhlaq Sidhu is the Chief Scientist and Founding Director of UC Berkeley’s Center for Entrepreneurship & Technology. Prof. Sidhu also developed and founded the Fung Institute for Engineering Leadership He received the IEOR Emerging Area Professor Award from his department at Berkeley. He has been granted over 60 US Patents in networking technology, IP telephony, and mobile computing. He was awarded 3Com Corporation’s “Inventor of the Year” in 1999. Dr. Sidhu also serves as a Senior Fellow of the Applied Innovation Institute and as a Venture Advisor at Onset Ventures, a leading Silicon Valley investment firm.

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Ken Singer CET, College of Engineering UC Berkeley

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Ken is a serial entrepreneur, technology executive, university lecturer, and director and advisor to numerous startups, universities and governments throughout Europe and the Americas. He currently serves as managing director at the Center for Entrepreneurship & Technology at UC Berkeley, USA. Ken is on the board of several startups and continues to advise and invest in some of the most promising mobile companies in the Silicon Valley and Europe.

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Charlotta Johnsson Lund University, Sweden

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Charlotta Johnsson holds a position as Associate Professor at Lund University, Sweden where she also serves as the Program Director for the master program Technology Management. Charlotta Johnsson has PhD in Automatic Control from Lund University, Sweden. She was a Visiting Scholar at the Center for Entrepreneurship & Technology and the Fung Institute for Engineering Leadership, at UC Berkeley in 2013-2014. Her research interests include; technology management and innovations, entrepreneurship, automation, operations management, and pedagogy. She is also teaching and advising students in undergraduate, graduate and industrial programs.

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Mari Suoranta University of Jyvaskyla, Finland

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Mari Suoranta is an Assistant Professor of Marketing in the School of Business and Economics at University of Jyvaskyla, Finland, where she also serves as a Program Director for the International Business and Entrepreneurship Master's Program. 2008, 2010-2011 and 2013-2014 she has been a Visiting Scholar and Fulbright Senior Fellow at the Center for Entrepreneurship & Technology and the Fung Institute for Engineering Leadership, at UC Berkeley. Her current research interests include entrepreneurial and start-up marketing, venture growth, and interdisciplinary management education.

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Introducing the XXX Method of Entrepreneurship -­‐ A Game-Based Teaching Approach  Entrepreneurship matters. In modern open economies, entrepreneurship is one of thekey aspects for economic growth and is often thought of as the act of commercializingon an innovation. Teaching and learning entrepreneurship is therefore of importanceand schools, colleges and universities can play an important role by includingentrepreneurship and innovation in their curricula.Governments and universities worldwide are pushing for education programs thatproduce more “entrepreneurial engineers” who are “bilingual” in the sense that theypossess dual managerial and technical competencies. The XXX Method ofEntrepreneurship (XMoE) is a holistic teaching and learning approach that enablesengineers to be more entrepreneurial. It encompasses three main elements;infrastructure, mindset and tactics. Infrastructure and tactics are covered in mostentrepreneurial curricula, whereas only few curricula explicitly include the mindsetperspective.The XXX Method of Entrepreneurship is based on the hypothesis that the mindset ofan entrepreneur can be characterized by a set of behavioral patterns and that aninductive game-based teaching approach is a successful vehicle for introducing andre-enforcing these. The game-based teaching approach lets the students explorehis/her current mindset and compare it with that of successful entrepreneurs. Thepaper presents the XXX Method of Entrepreneurship, the pedagogical andpsycological theories on which it is based, the set of behavioral patterns and the gamebased teaching approach that is used.Short reference list:Ajzen I (2011): The theory of planned behavior: Reactions and reflections, InPsychology and Health, p. 1113-1127, August 2011.Dweck C. (2006). Mindset: the new psychology of success. New York: RandomHouse.Hwang & Horowitt (2012). The Rainforest: the Secret to Building the Next SiliconValley. Los Altos Hills: Regenwald.Wenger E. (2000a): “Communities of Practice and Social Learning Systems”.Published by SAGE.

Sidhu, I., & Singer, K., & Johnsson, C., & Suoranta, M. (2015, June), Introducing the Berkeley Method of Entrepreneurship – a Game-Based Teaching Approach Paper presented at 2015 ASEE Annual Conference & Exposition, Seattle, Washington. 10.18260/p.24367

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