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Investigating and Comparing Environmental Knowledge and Sustainable Behavior Among U.S. and Taiwanese Students

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Conference

2021 ASEE Virtual Annual Conference Content Access

Location

Virtual Conference

Publication Date

July 26, 2021

Start Date

July 26, 2021

End Date

July 19, 2022

Conference Session

Environmental Engineering Division Technical Session 1: Intercultural Competency-infused Teaching

Tagged Division

Environmental Engineering

Tagged Topic

Diversity

Page Count

15

Permanent URL

https://peer.asee.org/37389

Download Count

68

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Paper Authors

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Jane Lu Hsu National Chung Hsing University, Taiwan Orcid 16x16 orcid.org/0000-0002-0685-5814

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Jane Lu is Professor and Director of Marketing Department at National Chung Hsing University in Taiwan. She received her Ph.D. in Department of Agricultural Economics at Kansas State University in 1996. Current research interests include business analytics, market research and environmental education. She had served as Dean of International Affairs at NCHU, and was awarded as a Fulbright New Century Scholar 2009-2010.

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Yu-Kang Lai National Chung Hsing University, Taiwan

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Miss Yu-Kang Lai is a senior student in the Department of Marketing at National Chung Hsing University. She serves as a teaching assistant for Statistics I in that university. Her research interests include brand management and consumer psychology.

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Tzu-An Tzeng National Chung Hsing University, Taiwan

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Tzu-An Tzeng is a senior student in the Department of Marketing at National Chung Hsing University. He has served as a teaching assistant for the Sustainable Development Cross-Culture Workshop, in addition to being the winner of 11 commercial competitions, ATONA Case Competition, Social Entrepreneurship Contest at Taoyuan, CSR Contest of HO TAI MOTOR, etc. He has a keen interest in placemaking, migrant human rights, and long-term care management.

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Yi-Hsuan Yu National Chung Hsing University, Taiwan

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Yi-Hsuan Yu is a senior student in the Department of International Business at National Taichung University of Education. She is also winner of the Year National B2B e-commerce competition. Her interests include Channel Marketing, Advertising Management, and Environmental Sustainability.

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Abstract

The objective of this study is to compare environmental knowledge and behavior of US and Taiwanese university students and suggesting recommendations to promote sustainability. The two countries were selected based on the contrasting geography between Taiwan, an island state, and the US, a continental state. Such geographic differences may be influential in terms of environmental knowledge and behavior. Surveys were administered in the US and Taiwan, and data were based on representative student samples studying in college and university in the two countries. In all, 771 students participated (654 and 117 from Taiwan and the US, respectively). Environmental behavior was investigated qualitatively. Factor analysis and multivariate analysis of variance were conducted to determine potential differences in knowledge and behavior between the US and Taiwan. Qualitative analysis demonstrated that Taiwanese students were more familiar with ocean ecology and plastic product reduction, whereas US students paid greater attention to meat consumption and energy waste via private transportation. Findings in this study revealed strong pro-environment perceptions among the youth differentiated by nationality. Educational recommendations were provided based on the study findings.

Hsu, J. L., & Lai, Y., & Tzeng, T., & Yu, Y. (2021, July), Investigating and Comparing Environmental Knowledge and Sustainable Behavior Among U.S. and Taiwanese Students Paper presented at 2021 ASEE Virtual Annual Conference Content Access, Virtual Conference. https://peer.asee.org/37389

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