June 26, 2011
June 26, 2011
June 29, 2011
Entrepreneurship & Engineering Innovation
22.976.1 - 22.976.5
iPhone Entrepreneurship Class: Bridging the Gap Between Engineering and Business to Create an Entrepreneurial CultureDiscovering ways to engineer innovation, creativity, and entrepreneurship in a universitysetting are a constant focus of many entrepreneurial-focused researchers. TheEntrepreneurship Center at the University seeks to create an entrepreneurial ecosystem bycreating an atmosphere of entrepreneurship education and research, providing support forstart-up companies, and promoting entrepreneurship among students and facultymembers. In order to effectively create an entrepreneurial culture, faculty members are akey component in driving change in the current culture of the University. TheEntrepreneurship Center partnered with four faculty members in order to lead a changeamong other faculty and students by adding an academic curriculum component toenhance the entrepreneurial ecosystem. The new curriculum is a Field Study inEntrepreneurship course, which provides students with the opportunity to combineinnovation with entrepreneurship. The course is designed for students to learn,implement, and demonstrate entrepreneurship, innovation, and creativity by developingiPhone applications and marketing the applications through the Apple App Store. Thisnot only requires programming skills and technical knowledge, but also marketing andbusiness expertise. Throughout the course, students partner their skill-sets together inorder to effectively develop and market an app. Each spring the Entrepreneurship Centerprovides an opportunity for the student groups to enter their application in the campuswide Innovation Challenge. This paper will explore the affects the iPhone course has hadon the entrepreneurial culture at the University and the implications of the course oninnovation and creativity among students.
Nelson, G., & Moore, M. L., & Pearson, R. A., & Moore, R. S., & Pearson, A., & Thompson, A. L. (2011, June), iPhone Entrepreneurship Class: Bridging the Gap Between Engineering and Business to Create an Entrepreneurial Culture Paper presented at 2011 ASEE Annual Conference & Exposition, Vancouver, BC. https://peer.asee.org/18206
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