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iPhone Entrepreneurship Class: Bridging the Gap Between Engineering and Business to Create an Entrepreneurial Culture

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2011 ASEE Annual Conference & Exposition


Vancouver, BC

Publication Date

June 26, 2011

Start Date

June 26, 2011

End Date

June 29, 2011



Conference Session

Entrepreneurship Courses and Outcomes I

Tagged Division

Entrepreneurship & Engineering Innovation

Page Count


Page Numbers

22.976.1 - 22.976.5

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Paper Authors


Gerald Nelson Mississippi State University

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Gerald Nelson is an Industrial Engineering graduate of Mississippi State University who later went on to receive his MBA. Nelson’s career includes former positions as Plant Manager, Trinity Industries; President and Chief Operating Officer of the Wear Resistance Group of Thermadyne Industries, Inc.; Executive Vice President of Operations, Viasystems Group, Inc.; and Chief Operating Officer of Deka Medical, Inc. In 2006, Nelson assumed responsibility as Director for the Thad Cochran Endowment for Entrepreneurship, which fosters funds and nurtures new business entities involving MSU technology, with student and faculty involvement. Nelson is also the director of Jack Hatcher Engineering Entrepreneurship Program which provides an entrepreneurship certificate to engineering students. Both programs fit hand and glove with other efforts at MSU for the creation of a culture of entrepreneurship.

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Melissa L Moore American Society of Agricultural Engineers

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Rodney A. Pearson Mississippi State University


Robert S. Moore Mississippi State University

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Dr. Robert S. Moore (Ph.D., University of Connecticut) is a Professor of Marketing at Mississippi State University. He is a MSU Grisham Master Teacher Award recipient and has been recognized as the “Paul B. Murphy” Notable Scholar (2008 - 2010) & the “Richard C. Adkerson” Notable Scholar (2009 - 2010) for the College of Business. Dr. Moore was also recently honored as the “John and Ann Hairston” MSU StatePride Outstanding Faculty Honoree (2010). Dr. Moore's research interests center upon information technology and its impact on the marketing environment. He has presented his findings at numerous conferences and published his research in various outlets including; Journal of Business Research, Journal of Interactive Marketing, Journal of Public Policy and Marketing, International Journal of Physical Distribution and Logistics, Transportation Journal, Journal of Internet Law, Journal of Advertising, Journal of Social Psychology, Journal of Services Marketing, Marketing Management Journal, Journal of End User Computing, Advances in Consumer Research, Journal for the Advancement of Marketing Education, Albany Law Journal of Science and Technology, and Seton Hall Legislative Review. He has received over $1.5 million in external funding and is currently a Co-PI on a $500,000 U.S. SBA grant investigating the development of an entrepreneurial climate at MSU.

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Allison Pearson Mississippi State University

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Dr. Pearson is the Giles Distinguished Professor of Management in the College of Business at Mississippi State University. She serves on the advisory board of the MSU Entrepreneurship Center, providing support to high-tech, engineering-driven, entrepreneurial start-up companies. Dr. Pearson teaches courses in management and entrepreneurship.

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Abby Lammons Thompson Mississippi State University

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iPhone Entrepreneurship Class: Bridging the Gap Between Engineering and Business to Create an Entrepreneurial CultureDiscovering ways to engineer innovation, creativity, and entrepreneurship in a universitysetting are a constant focus of many entrepreneurial-focused researchers. TheEntrepreneurship Center at the University seeks to create an entrepreneurial ecosystem bycreating an atmosphere of entrepreneurship education and research, providing support forstart-up companies, and promoting entrepreneurship among students and facultymembers. In order to effectively create an entrepreneurial culture, faculty members are akey component in driving change in the current culture of the University. TheEntrepreneurship Center partnered with four faculty members in order to lead a changeamong other faculty and students by adding an academic curriculum component toenhance the entrepreneurial ecosystem. The new curriculum is a Field Study inEntrepreneurship course, which provides students with the opportunity to combineinnovation with entrepreneurship. The course is designed for students to learn,implement, and demonstrate entrepreneurship, innovation, and creativity by developingiPhone applications and marketing the applications through the Apple App Store. Thisnot only requires programming skills and technical knowledge, but also marketing andbusiness expertise. Throughout the course, students partner their skill-sets together inorder to effectively develop and market an app. Each spring the Entrepreneurship Centerprovides an opportunity for the student groups to enter their application in the campuswide Innovation Challenge. This paper will explore the affects the iPhone course has hadon the entrepreneurial culture at the University and the implications of the course oninnovation and creativity among students.

Nelson, G., & Moore, M. L., & Pearson, R. A., & Moore, R. S., & Pearson, A., & Thompson, A. L. (2011, June), iPhone Entrepreneurship Class: Bridging the Gap Between Engineering and Business to Create an Entrepreneurial Culture Paper presented at 2011 ASEE Annual Conference & Exposition, Vancouver, BC.

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