Asee peer logo

iPhone Entrepreneurship Class: Bridging the Gap Between Engineering and Business to Create an Entrepreneurial Culture

Download Paper |

Conference

2011 ASEE Annual Conference & Exposition

Location

Vancouver, BC

Publication Date

June 26, 2011

Start Date

June 26, 2011

End Date

June 29, 2011

ISSN

2153-5965

Conference Session

Entrepreneurship Courses and Outcomes I

Tagged Division

Entrepreneurship & Engineering Innovation

Page Count

5

Page Numbers

22.976.1 - 22.976.5

Permanent URL

https://peer.asee.org/18206

Download Count

20

Request a correction

Paper Authors

biography

Gerald Nelson Mississippi State University

visit author page

Gerald Nelson is an Industrial Engineering graduate of Mississippi State University who later went on to receive his MBA. Nelson’s career includes former positions as Plant Manager, Trinity Industries; President and Chief Operating Officer of the Wear Resistance Group of Thermadyne Industries, Inc.; Executive Vice President of Operations, Viasystems Group, Inc.; and Chief Operating Officer of Deka Medical, Inc. In 2006, Nelson assumed responsibility as Director for the Thad Cochran Endowment for Entrepreneurship, which fosters funds and nurtures new business entities involving MSU technology, with student and faculty involvement. Nelson is also the director of Jack Hatcher Engineering Entrepreneurship Program which provides an entrepreneurship certificate to engineering students. Both programs fit hand and glove with other efforts at MSU for the creation of a culture of entrepreneurship.

visit author page

author page

Melissa L Moore American Society of Agricultural Engineers

author page

Rodney A. Pearson Mississippi State University

biography

Robert S. Moore Mississippi State University

visit author page

Dr. Robert S. Moore (Ph.D., University of Connecticut) is a Professor of Marketing at Mississippi State University. He is a MSU Grisham Master Teacher Award recipient and has been recognized as the “Paul B. Murphy” Notable Scholar (2008 - 2010) & the “Richard C. Adkerson” Notable Scholar (2009 - 2010) for the College of Business. Dr. Moore was also recently honored as the “John and Ann Hairston” MSU StatePride Outstanding Faculty Honoree (2010). Dr. Moore's research interests center upon information technology and its impact on the marketing environment. He has presented his findings at numerous conferences and published his research in various outlets including; Journal of Business Research, Journal of Interactive Marketing, Journal of Public Policy and Marketing, International Journal of Physical Distribution and Logistics, Transportation Journal, Journal of Internet Law, Journal of Advertising, Journal of Social Psychology, Journal of Services Marketing, Marketing Management Journal, Journal of End User Computing, Advances in Consumer Research, Journal for the Advancement of Marketing Education, Albany Law Journal of Science and Technology, and Seton Hall Legislative Review. He has received over $1.5 million in external funding and is currently a Co-PI on a $500,000 U.S. SBA grant investigating the development of an entrepreneurial climate at MSU.

visit author page

biography

Allison Pearson Mississippi State University

visit author page

Dr. Pearson is the Giles Distinguished Professor of Management in the College of Business at Mississippi State University. She serves on the advisory board of the MSU Entrepreneurship Center, providing support to high-tech, engineering-driven, entrepreneurial start-up companies. Dr. Pearson teaches courses in management and entrepreneurship.

visit author page

author page

Abby Lammons Thompson Mississippi State University

Download Paper |

Abstract

iPhone Entrepreneurship Class: Bridging the Gap Between Engineering and Business to Create an Entrepreneurial CultureDiscovering ways to engineer innovation, creativity, and entrepreneurship in a universitysetting are a constant focus of many entrepreneurial-focused researchers. TheEntrepreneurship Center at the University seeks to create an entrepreneurial ecosystem bycreating an atmosphere of entrepreneurship education and research, providing support forstart-up companies, and promoting entrepreneurship among students and facultymembers. In order to effectively create an entrepreneurial culture, faculty members are akey component in driving change in the current culture of the University. TheEntrepreneurship Center partnered with four faculty members in order to lead a changeamong other faculty and students by adding an academic curriculum component toenhance the entrepreneurial ecosystem. The new curriculum is a Field Study inEntrepreneurship course, which provides students with the opportunity to combineinnovation with entrepreneurship. The course is designed for students to learn,implement, and demonstrate entrepreneurship, innovation, and creativity by developingiPhone applications and marketing the applications through the Apple App Store. Thisnot only requires programming skills and technical knowledge, but also marketing andbusiness expertise. Throughout the course, students partner their skill-sets together inorder to effectively develop and market an app. Each spring the Entrepreneurship Centerprovides an opportunity for the student groups to enter their application in the campuswide Innovation Challenge. This paper will explore the affects the iPhone course has hadon the entrepreneurial culture at the University and the implications of the course oninnovation and creativity among students.

Nelson, G., & Moore, M. L., & Pearson, R. A., & Moore, R. S., & Pearson, A., & Thompson, A. L. (2011, June), iPhone Entrepreneurship Class: Bridging the Gap Between Engineering and Business to Create an Entrepreneurial Culture Paper presented at 2011 ASEE Annual Conference & Exposition, Vancouver, BC. https://peer.asee.org/18206

ASEE holds the copyright on this document. It may be read by the public free of charge. Authors may archive their work on personal websites or in institutional repositories with the following citation: © 2011 American Society for Engineering Education. Other scholars may excerpt or quote from these materials with the same citation. When excerpting or quoting from Conference Proceedings, authors should, in addition to noting the ASEE copyright, list all the original authors and their institutions and name the host city of the conference. - Last updated April 1, 2015