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It's The Manufacturing Stupid! The New Us Industrial Revolution

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2010 Annual Conference & Exposition


Louisville, Kentucky

Publication Date

June 20, 2010

Start Date

June 20, 2010

End Date

June 23, 2010



Conference Session

Past and Future of Manufacturing Education

Tagged Division


Page Count


Page Numbers

15.818.1 - 15.818.15



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Paper Authors

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C. Norman Applied Research Associates, Inc

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NOTE: The first page of text has been automatically extracted and included below in lieu of an abstract

(Submitted to ASEE 2010 Annual Conference) “It’s the Manufacturing Stupid” The New US Industrial Revolution By C. Dean Norman, Ph.D. Managing Partner Advanced Technologies Applications, LLC.


The need for innovation in US manufacturing is discussed. However, this is not the usual innovation we think of in terms of automation, nanomanufacturing, or IT, innovation here is the application of cutting edge computational mechanics technologies in improving product/process design. These technologies include multi-scale material models, with optimization, integrated in an effective modeling and simulation based design framework. The paper presents five components of an improved manufacturing philosophy, which if adopted and pursued with constancy of purpose will help US companies become more innovative and globally competitive. The first component, “Innovation, Thinking Outside the Box”, is discussed in terms of the development, during World War II, of a more effective aircraft battle damage repair method. The second component, “Build on Past Lessons Learned”, references work and key philosophies of Frederick Terman in the context of establishing the partnership between California universities and industries resulting in what is now called Silicon Valley. Also, some key aspects of the profound work of W. Edwards Deming in defining quality and productivity, which lead to the transformation of Japanese industry after World War II, is presented and discussed. The third component, “Integrate Advanced Technologies in Improved Product / Process Design Paradigms”, is discussed in the context of using multi-scale concepts for enhancing product / process design. The forth component,” Implement Improved Design Paradigms in a Modeling and Simulation Based Design Framework”, calls for integrating this enhanced design paradigm in an effective modeling and simulation based design framework. Here the findings of the NSF Blue Ribbon Panel on, Simulation-Based Engineering Science (May 2006) are used to argue the need for “Modeling and Simulation Based Design for Manufacturing (MSBDM)”. This framework allows the manufacturing engineer to reduce variation, improve quality and safety, and approach design optimization in a timely manner. Finally in, “Bridge the Culture Gap between Academia and Industry”, the fifth component, a case is made for collaboration to address what is often referred to as the “innovation paradox”. The bridge is based on a collaborative partnership among leaders in industry, academia, state and federal government.


The title of this paper includes the phrase: The New US Industrial Revolution. This may appear to be quite ambitious to many readers but most would agree that we have quite an ambitious challenge in significantly improving our (US) position in the competitive global economy. Manufacturing can and should play a critical and

Norman, C. (2010, June), It's The Manufacturing Stupid! The New Us Industrial Revolution Paper presented at 2010 Annual Conference & Exposition, Louisville, Kentucky. 10.18260/1-2--16010

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