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Main Menu Learning based Product Development starts with order to ensure that the majority of the resources are management taking an active role in prioritizing the risk available to address the highest priority learning and therefore the “Learning Objectives.” The steps of requirements. Last, we identify, plan and perform the management’s input to “Learning on Demand” are: work necessary to satisfy the learning objectives of the program. 1. Zero Based Learning 2. Prioritization of Learning Objectives (LO) Common tools and processes are necessary within the 3. Sequencing of Learning world of product development. However, these tools by 4. Resource balancing themselves will not ensure a product’s success in the 5. Reduction of Risk market place. The true measurement of the product’s performance is gauged by the market’s prevailing forces Where most of these steps are self-explanatory, Zero such as is measured by: Based Learning requires a more detailed analysis. The fundamental difference between the resource based and 1. JD Power or similar data learning based product development is best illustrated in 2. Time to market this step. In the resource-based process, all of the tests 3. Product cost are run for all of the products. There are no reference 4. Product quality points to start with. Every program starts with a clean 5. Process efficiency sheet of paper. In contrast, with the learning based 6. Development cost process, the historical knowns and unknowns are 7. Product performance identified and only the real program risks are

Business Learning System (Sample terminology based on an automobile manufacturer) Corporate PD Philosophy 1. Rapid Development 2. Rapid Design Opportunities & Gaps

A Market Measurements: 1. JD Power 2. Time To Market 3. Product Cost B 4. Product Quality Common Tools 5. Process Efficiency C 1. QFD 6. Development Cost 2. DFMEA 7. Product Performance 3. DFM/DFA/DFS Learning On Demand 4. DFSS 1. Zero Based Learning 5. Math -Based 2. Mgt. Prioritization 5.1 UG 3. Mgt. Sequencing 5.2 FEA 4. Mgt. Balancing 5.3 Rapid Prototyping 5. Reduced Risk 6. Corporate Common Process 6.1 Product Technical Specifications 6.2 subsystem/component specifications 6.3 Design specifications/ requirements 7. New Technologies Source: Dr. Parviz Daneshgari

Figure 2; Process map for a typical Business Learning System

investigated. The second difference between the two The main factor distinguishing various companies is processes is the prioritization and sequencing of the their ability to implement the Rapid Product program risks. Development Philosophy, which is enabled only by the correct management philosophy. Thus, it is After the real program risks are identified it is practical Management’s Philosophy of Operation and not their to begin identifying the necessary learning objectives tools or processes that most influence success. that must be satisfied to reduce these risks. The learning objectives can be sequenced in order of risk priority (the BASIC ENABLERS learning requirements addressing the highest risk areas are the highest priority). Only after the necessary The application of Learning Based Product learning requirements have been identified and Development requires some fundamental shifts in the prioritized can the resources be addressed. Since corporate engineering infrastructure. One of the major resources are typically limited they must be balanced in changes in the infrastructure needs to be in the pre- 3

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Daneshgari, P. (2002, June), Learning Based Product Development And Planning Paper presented at 2002 Annual Conference, Montreal, Canada. 10.18260/1-2--10684