June 23, 2013
June 23, 2013
June 26, 2013
Electrical and Computer
23.862.1 - 23.862.17
Lessons Learned from an ECE Recruiting and Retention Program that Increased Undergraduate Enrollment 60% in Four YearsAbstract:This paper builds upon past works that were published in the ASEE Conferenceproceedings in 2011 and 2012. In response to a severe decline in undergraduateenrollment from 2004 to 2008 a corrective action program was implemented in our ECEdepartment. During this time our enrollment numbers dropped by 35% (386 in 2004 to250 in 2008). The goal of our corrective action program was to return our enrollment to atarget number of 350 students and produce structures and processes to help sustain ourenrollment numbers in the future. In the fall of 2012, all program goals were met as ourenrollment numbers increased to 400 students and several sustainment measures were putin place. This paper focuses on the lessons that were learned during these four yearswhere we experienced a 60% increase in enrollment with a very small financialinvestment.Early in the process student surveys were used to gain insight into what inspired studentsto select ECE as a major. This data was used to shape the focus of our program and tocreate a structure that our students would be interested in participating. We later learnedthat student participation in the program was a necessity for it to be effective andsustained. Initial survey responses from several students who are now leaders in ourrecruiting and retention programs will be shared along with their thoughts on howparticipating in the program benefited them. Analyses of the recruiting methodology weused and which practices are the most cost effective are also shared in this paper. Time isconsidered an integral factor in the cost effective metric. Early on in the program it wasapparent that many activities that took an enormous amount of time were ineffective anddetracted from activities that are effective. The goal of this paper is to share ourexperiences to provide guidance for other engineering departments that are trying toreverse declining enrollments.
Davis, C. E., & Sluss, J. J. (2013, June), Lessons Learned from an ECE Recruiting and Retention Program that Increased Undergraduate Enrollment Over 60% in Four Years Paper presented at 2013 ASEE Annual Conference & Exposition, Atlanta, Georgia. 10.18260/1-2--19876
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