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Leveraging MOOCs to Bring Entrepreneurship and Innovation to Everyone on Campus

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2014 ASEE Annual Conference & Exposition


Indianapolis, Indiana

Publication Date

June 15, 2014

Start Date

June 15, 2014

End Date

June 18, 2014



Conference Session

Entrepreneurship & Engineering Innovation Division New Ideas Session 1

Tagged Division

Entrepreneurship & Engineering Innovation

Page Count


Page Numbers

24.864.1 - 24.864.12



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Paper Authors


James V. Green University of Maryland, College Park

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Dr. James V. Green leads the education activities of Maryland Technology Enterprise Institute (Mtech) as the Director of Entrepreneurship Education with responsibilities for designing and teaching undergraduate and graduate courses in entrepreneurship and technology commercialization, leading seed funding programs, and managing residential entrepreneurship programs for students. In 2011, he earned first prize in the 3E Learning Innovative Entrepreneurship Education Competition presented at the United States Association for Small Business and Entrepreneurship (USASBE) annual conference to recognize college educators who have created new and challenging learning activities that actively involve students in the entrepreneurial experience. He is the author of "The Opportunity Analysis Canvas", an innovative tool for identifying and analyzing entrepreneurial ideas. Prior to the University of Maryland, Dr. Green held founder, executive, and operational roles with multiple startups to include WaveCrest Laboratories (an innovator in next-generation electric and hybrid-electric propulsion and drive systems), Cyveillance (a software startup and world leader in cyber intelligence and intelligence-led security), and NetMentors.Org (the first national online career development eMentoring community). Dr. Green earned a Doctor of Management and an MS in Technology Management from the University of Maryland University College, an MBA from the University of Michigan, and a BS in Industrial Engineering from the Georgia Institute of Technology.

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Alyssa E. Cohen Sherman University of Maryland

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Alyssa Cohen Sherman is the manager for entrepreneurship education at the Maryland Technology Enterprise Institute (Mtech) at the University of Maryland. In this role, Alyssa manages a wide range of Mtech educational initiatives, including the Minor in Technology Entrepreneurship and the Hinman CEOs Program. In this role, she helps students to turn their ideas into businesses by connecting them to resources and other entrepreneurial opportunities on and off campus. Alyssa especially enjoys student advising, increasing the online and blended learning opportunities for students, and working with the recruitment and retention of the living-learning program cohorts. Alyssa earned a master of social work degree at the University of Michigan and holds a B.A. from Suffolk University.

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Leveraging MOOCs to bring entrepreneurship and innovation to everyone on campusWith the recent proliferation of massive open online courses (MOOC), universities worldwideare exploring how to leverage these offerings to enhance student education at their homeuniversities. Simultaneously, select universities are interested in expanding their students’exposure to entrepreneurship and innovation.With one in four college students taking an online course, and an increasing number of studentsinterested in entrepreneurship courses, this intersection creates an emerging demand for onlineentrepreneurship courses. Educators are recognizing that online courses can deliver a highquality educational experience for students and faculty.This paper examines steps taken by the University of ________ to develop and translate theirentrepreneurship MOOC entitled __________________ to a for-credit, campus-based onlineoffering to serve thousands of students (a mini-MOOC in entrepreneurship and innovation).Leveraging the experience of teaching three MOOC offerings with over 200,000 studentsglobally, and the university’s experience in entrepreneurship education, the outcome of thiseffort is an online course for students on campus to learn entrepreneurship and innovation on alarge scale.By combining the University’s experiences in online courses with new learning gathered fromreal assessment results and feedback from the three MOOC offerings, this new mini-MOOCcourse’s strategic design and development will be detailed. The tools needed to deliver thecourse and the evaluation plan will be discussed. Using real MOOC and online course surveyresults, interactive course content, and an actionable case study, educators will have insights onhow to launch a mini-MOOC on entrepreneurship and innovation on their campus.

Green, J. V., & Cohen Sherman, A. E. (2014, June), Leveraging MOOCs to Bring Entrepreneurship and Innovation to Everyone on Campus Paper presented at 2014 ASEE Annual Conference & Exposition, Indianapolis, Indiana. 10.18260/1-2--20755

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