Wosczyna-Birch, K., & Francillon, W., & Simoneau, R. W. (2011, June), Manufacturing Strategies: NSF ATE Centers   Paper presented at 2011 ASEE Annual Conference & Exposition, Vancouver, BC. 10.18260/1-2--18321

\bibitem{asee_peer_18321}
  Wosczyna-Birch, K., \& Francillon, W., \& Simoneau, R. W. (2011, June), \emph{Manufacturing Strategies: NSF ATE Centers }
  Paper presented at 2011 ASEE Annual Conference \& Exposition, Vancouver, BC.
  10.18260/1-2--18321

Karen Wosczyna-Birch, Wesley Francillon, and Robert W. Simoneau.  "Manufacturing Strategies: NSF ATE Centers ".  2011 ASEE Annual Conference & Exposition, Vancouver, BC, 2011, June.  ASEE Conferences, 2011.  https://peer.asee.org/18321 Internet.  26 Apr, 2024

\bibitem{asee_peer_18321}
  Karen Wosczyna-Birch, Wesley Francillon, and Robert W. Simoneau.
  "Manufacturing Strategies: NSF ATE Centers ".
  \emph{2011 ASEE Annual Conference \& Exposition, Vancouver, BC, 2011, June}.
  ASEE Conferences, 2011.
  https://peer.asee.org/18321 Internet.  26 Apr, 2024

@INPROCEEDINGS{asee_peer_18321
author = "Karen Wosczyna-Birch, Wesley Francillon, and Robert W. Simoneau"
title = "Manufacturing Strategies: NSF ATE Centers "
booktitle = "2011 ASEE Annual Conference \& Exposition"
year = "2011"
month = "June"
address = "Vancouver, BC"
publisher = "ASEE Conferences"
note = {https://peer.asee.org/18321}
number = {10.18260/1-2--18321}
}

TY  - CPAPER
AB  -              Strategies for Marketing Manufacturing to Future EngineersRecruitment and retention continues to be a challenge for all Science, Technology, Engineeringand Mathematics community college programs. This is particularly true for manufacturingwhere it is still viewed as old industrial technology. Although manufacturing has evolved into ahighly technical and cutting edge field of engineering; marketing and recruiting efforts havemaintained stagnant. We report two centers, the Regional Center for Next GenerationManufacturing (RCNGM) and Florida Regional Center for Advanced Technological Education(Fl-ATE) that have implemented emerging marketing strategies on student recruitment. Thecenters strategies involve the exploration of non-traditional methodologies. In lieu of traditionaldirect mail/email/flyers we report the advantages of social networking in recruitment efforts. Inaddition, this report will investigate and discuss the advantage of real time feedback and directanalysis of market trends by social networking. This report will also explore new strategies inmanufacturing expositions and promising recruiting strategies. For both centers, promisingpractices include utilizing current community college students and faculty at the expositions.The community college students serve as peer recruiters for incoming students and presenters fortheir research work on manufacturing projects. Potential students will be able to learn about allof the exciting research and educational options that community colleges have to offer. At theexpositions, faculty members serve as approachable mentors for questions regarding collegeprograms and manufacturing careers. The idea is to create an inclusive environment for allpotential students where they can learn, ask questions and explore through interactive media theadvances of today’s manufacturing careers.
AU  - Karen Wosczyna-Birch
AU  - Wesley Francillon
AU  - Robert W. Simoneau
CY  - Vancouver, BC
DA  - 2011/06/26
PB  - ASEE Conferences
TI  - Manufacturing Strategies: NSF ATE Centers 
UR  - https://peer.asee.org/18321
DO  - 10.18260/1-2--18321
ER  -