June 26, 2011
June 26, 2011
June 29, 2011
22.1040.1 - 22.1040.19
Strategies for Marketing Manufacturing to Future EngineersRecruitment and retention continues to be a challenge for all Science, Technology, Engineeringand Mathematics community college programs. This is particularly true for manufacturingwhere it is still viewed as old industrial technology. Although manufacturing has evolved into ahighly technical and cutting edge field of engineering; marketing and recruiting efforts havemaintained stagnant. We report two centers, the Regional Center for Next GenerationManufacturing (RCNGM) and Florida Regional Center for Advanced Technological Education(Fl-ATE) that have implemented emerging marketing strategies on student recruitment. Thecenters strategies involve the exploration of non-traditional methodologies. In lieu of traditionaldirect mail/email/flyers we report the advantages of social networking in recruitment efforts. Inaddition, this report will investigate and discuss the advantage of real time feedback and directanalysis of market trends by social networking. This report will also explore new strategies inmanufacturing expositions and promising recruiting strategies. For both centers, promisingpractices include utilizing current community college students and faculty at the expositions.The community college students serve as peer recruiters for incoming students and presenters fortheir research work on manufacturing projects. Potential students will be able to learn about allof the exciting research and educational options that community colleges have to offer. At theexpositions, faculty members serve as approachable mentors for questions regarding collegeprograms and manufacturing careers. The idea is to create an inclusive environment for allpotential students where they can learn, ask questions and explore through interactive media theadvances of today’s manufacturing careers.
Wosczyna-Birch, K., & Francillon, W., & Simoneau, R. W. (2011, June), Manufacturing Strategies: NSF ATE Centers Paper presented at 2011 ASEE Annual Conference & Exposition, Vancouver, BC. 10.18260/1-2--18321
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