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Manufacturing Strategies: NSF ATE Centers

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2011 ASEE Annual Conference & Exposition


Vancouver, BC

Publication Date

June 26, 2011

Start Date

June 26, 2011

End Date

June 29, 2011



Conference Session

State of Manufacturing Engineering Education

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Page Count


Page Numbers

22.1040.1 - 22.1040.19



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Paper Authors


Karen Wosczyna-Birch CT College of Technology and the Regional Center for Next Generation Manufacturing

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Karen Wosczyna-Birch, a national award winning Professor of Chemistry, is the statewide director for Connecticut's College of Technology, which includes all 12 Connecticut community colleges, six universities and partner high schools including the technical high school system. She is also the executive director of the Regional Center for Next Generation Manufacturing, a National Science Funded Advanced Technology Center, where she provides leadership for the advancement of manufacturing and related engineering and technologies. Karen also has expertise in providing professional development that includes strategies for the engagement and persistence of under represented populations in STEM disciplines. She has received awards from several organizations including the American Association for University Women (AAUW) for her work in addressing the need to increase females in engineering and technology fields as well as for her work in educating students with the skills required for the 21st century workforce.

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Wesley Francillon

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Dr. Wesley Francillon, is an engineer with a Ph.D. in material science from the State University of New York at Stony Brook. He is the Engineering and Technology Curriculum Specialist for the Connecticut Community-Technical Colleges’ College of Technology. Dr. Francillon graduate research was on Thermal Barrier Coating (TBC) materials. Dr. Francillon has industry experience coupled with teaching experience. Dr. Francillon has worked in the semiconductor industry and he is also an adjunct faculty for the College of Technology.

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Robert W. Simoneau Keene State College

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Strategies for Marketing Manufacturing to Future EngineersRecruitment and retention continues to be a challenge for all Science, Technology, Engineeringand Mathematics community college programs. This is particularly true for manufacturingwhere it is still viewed as old industrial technology. Although manufacturing has evolved into ahighly technical and cutting edge field of engineering; marketing and recruiting efforts havemaintained stagnant. We report two centers, the Regional Center for Next GenerationManufacturing (RCNGM) and Florida Regional Center for Advanced Technological Education(Fl-ATE) that have implemented emerging marketing strategies on student recruitment. Thecenters strategies involve the exploration of non-traditional methodologies. In lieu of traditionaldirect mail/email/flyers we report the advantages of social networking in recruitment efforts. Inaddition, this report will investigate and discuss the advantage of real time feedback and directanalysis of market trends by social networking. This report will also explore new strategies inmanufacturing expositions and promising recruiting strategies. For both centers, promisingpractices include utilizing current community college students and faculty at the expositions.The community college students serve as peer recruiters for incoming students and presenters fortheir research work on manufacturing projects. Potential students will be able to learn about allof the exciting research and educational options that community colleges have to offer. At theexpositions, faculty members serve as approachable mentors for questions regarding collegeprograms and manufacturing careers. The idea is to create an inclusive environment for allpotential students where they can learn, ask questions and explore through interactive media theadvances of today’s manufacturing careers.

Wosczyna-Birch, K., & Francillon, W., & Simoneau, R. W. (2011, June), Manufacturing Strategies: NSF ATE Centers Paper presented at 2011 ASEE Annual Conference & Exposition, Vancouver, BC. 10.18260/1-2--18321

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