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Marketing Engineering Through Open Mentoring® A Web Based Pilot Program

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2006 Annual Conference & Exposition


Chicago, Illinois

Publication Date

June 18, 2006

Start Date

June 18, 2006

End Date

June 21, 2006



Conference Session

Attracting Young MINDs

Tagged Division

Minorities in Engineering

Page Count


Page Numbers

11.911.1 - 11.911.14



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Paper Authors


Tricia Berry University of Texas-Austin

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Tricia Berry is the Director of the Women in Engineering Program at The University of Texas at Austin, responsible for leading the efforts on recruitment and retention of women in the College of Engineering. She came to UT in July 1999 after six years at The Dow Chemical Company in Freeport, Texas where she worked as a Process Engineer leading design and expansion projects and a Product Development Engineer assisting in the commercialization of a new epoxy thermoplastic and leading the customer plant start-up efforts. Tricia holds both a BS Chemical Engineering degree and an MBA.

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Andrea Ogilvie University of Texas-Austin

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Andrea Ogilvie is the Director of the Equal Opportunity in Engineering Program at UT Austin. She came to UT as Director in July 2001 after six years in industry where she worked as a Structural Engineer for KBR and HDR Engineering, Inc. designing petrochemical and commercial structures, respectively. Andrea received her BS Civil Engineering degree from UT in May 1995 and her Texas Professional Engineering License in February 2001.

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Randy Emelo Triple Creek Associates, Inc.

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Randy Emelo is President of Triple Creek Associates, Inc., an organization development firm that specializes in mentoring. He has over 20 years of management, training and leadership development experience with military, profit and nonprofit organizations. He has also designed and taught numerous leadership development seminars both nationally and internationally. Randy received his master’s degree in organizational design and effectiveness from the Fielding Institute in Santa Barbara, CA.

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NOTE: The first page of text has been automatically extracted and included below in lieu of an abstract

Marketing Engineering through Open Mentoring®: A Web-based Pilot Program Abstract Paper Overview This paper provides an overview of the Open Mentoring® program in the College of Engineering at The University of Texas at Austin (UT Austin), which evolved from collaborative efforts between Triple Creek Associates, Inc. and College of Engineering programs such as the Women in Engineering Program (WEP) and the Equal Opportunity in Engineering (EOE) Program. Research on Open Mentoring® and Web-based mentoring will be shared. In addition, marketing strategies employed to engage female and minority engineering students and to showcase a multitude of engineering career paths will be discussed. An overview of pilot program activity, including mentoring topics and participant demographics, will be provided.

Background The WEP and EOE Programs at UT Austin are in the second year of developing, managing and expanding a College-wide, Web-based, easy-to-use mentoring tool called Open Mentoring®, licensed from Triple Creek Associates, Inc. By marketing engineering options and showcasing the career paths of College of Engineering alumni through Open Mentoring®, WEP and EOE strive to increase student knowledge about career planning, as well as increase the retention and graduation rates of participating female and minority engineering students.

The College of Engineering at UT Austin prepares students to enter the workplace with competence and confidence by providing them with opportunities such as Open Mentoring® to develop into independent, creative professional engineers. The Web-based Open Mentoring® process guides a student through: • assessing her/his development needs, • finding a suitable mentor from a dynamic database of College alumni, and • creating a mentoring agreement to initiate and monitor the mentoring relationship. The process is mentee-driven; mentees initiate contact with mentors and the negotiation of the mentoring relationship. WEP and EOE promote the College’s Open Mentoring® program through information sessions, electronic communications and networking events.

Organizations’ Backgrounds WEP connects pre-college and college students to opportunities and careers in engineering and introduces them to mentors, peers and resources in the field. Established in 1992, the mission of WEP is to increase the overall percentage of women in the College of Engineering at UT Austin. Women currently comprise 22 percent of the UT Austin engineering student body.

The EOE Program was established at UT Austin in 1970 to promote the recruitment, retention and academic development of students from underrepresented ethnic groups interested in pursuing engineering careers. Since that time, EOE has expanded its goals and now seeks to increase the diversity of its student body by supporting students who have backgrounds or experiences that will contribute to the overall diversity of the College of Engineering.

Berry, T., & Ogilvie, A., & Emelo, R. (2006, June), Marketing Engineering Through Open Mentoring® A Web Based Pilot Program Paper presented at 2006 Annual Conference & Exposition, Chicago, Illinois. 10.18260/1-2--722

ASEE holds the copyright on this document. It may be read by the public free of charge. Authors may archive their work on personal websites or in institutional repositories with the following citation: © 2006 American Society for Engineering Education. Other scholars may excerpt or quote from these materials with the same citation. When excerpting or quoting from Conference Proceedings, authors should, in addition to noting the ASEE copyright, list all the original authors and their institutions and name the host city of the conference. - Last updated April 1, 2015