Mehta, K., & Morais, D. B., & Zhao, Y., & Brannon, M. L., & Zappe, S. E. (2011, June), Milking the Rhino: Innovative Solutions Showcase: Promoting Ethics Education, User-Centered Design, and Social Entrepreneurship in the Global Context  Paper presented at 2011 ASEE Annual Conference & Exposition, Vancouver, BC. 10.18260/1-2--18602

\bibitem{asee_peer_18602}
  Mehta, K., \& Morais, D. B., \& Zhao, Y., \& Brannon, M. L., \& Zappe, S. E. (2011, June), \emph{Milking the Rhino: Innovative Solutions Showcase: Promoting Ethics Education, User-Centered Design, and Social Entrepreneurship in the Global Context}
  Paper presented at 2011 ASEE Annual Conference \& Exposition, Vancouver, BC.
  10.18260/1-2--18602

Khanjan Mehta, Duarte B. Morais, Yu Zhao, Mary Lynn Brannon, and Sarah E. Zappe.  "Milking the Rhino: Innovative Solutions Showcase: Promoting Ethics Education, User-Centered Design, and Social Entrepreneurship in the Global Context".  2011 ASEE Annual Conference & Exposition, Vancouver, BC, 2011, June.  ASEE Conferences, 2011.  https://peer.asee.org/18602 Internet.  23 Apr, 2024

\bibitem{asee_peer_18602}
  Khanjan Mehta, Duarte B. Morais, Yu Zhao, Mary Lynn Brannon, and Sarah E. Zappe.
  "Milking the Rhino: Innovative Solutions Showcase: Promoting Ethics Education, User-Centered Design, and Social Entrepreneurship in the Global Context".
  \emph{2011 ASEE Annual Conference \& Exposition, Vancouver, BC, 2011, June}.
  ASEE Conferences, 2011.
  https://peer.asee.org/18602 Internet.  23 Apr, 2024

@INPROCEEDINGS{asee_peer_18602
author = "Khanjan Mehta, Duarte B. Morais, Yu Zhao, Mary Lynn Brannon, and Sarah E. Zappe"
title = "Milking the Rhino: Innovative Solutions Showcase: Promoting Ethics Education, User-Centered Design, and Social Entrepreneurship in the Global Context"
booktitle = "2011 ASEE Annual Conference \& Exposition"
year = "2011"
month = "June"
address = "Vancouver, BC"
publisher = "ASEE Conferences"
note = {https://peer.asee.org/18602}
number = {10.18260/1-2--18602}
}

TY  - CPAPER
AB  - Milking the Rhino - Innovative Solutions Showcase: Promoting ethicseducation, user-centered design and social entrepreneurship in the globalcontext.Milking the Rhino is an award-winning documentary that examines environmental conservationfrom the perspective of people who live with wildlife and offers a complex, intimate portrait oftwo community-based conservation efforts in Kenya and Namibia. The Cornfield StateUniversity developed and hosted a competition called Milking the Rhino: Innovative SolutionsShowcase and invited students to develop appropriate, innovative and sustainable solutions toempower indigenous communities to leverage wildlife and natural resources for self-determineddevelopment in Africa.The showcase was created for students from all majors and backgrounds as a venue to fostercritical thinking about sustainable community development and environmental conservation inAfrica. We wanted students to explore the ethical intricacies of globalization and loss ofindigenous cultures, and the role technology plays in fostering and hurting sustainable self-determined development. We wanted students to fuse indigenous knowledge and lifestyles withwestern knowledge systems to create sustainable value through appropriate technologicalsolutions.User-centered design (UCD) is an approach to design that grounds the design process ininformation about the people who will use the product. UCD processes focus on users throughthe planning, design and development of a product. The showcase focused on attempting tounderstand the context of use and the specific requirements to develop technology-basedsolutions that address some of the challenges faced by the Maasai and Himba tribes inKenya/Tanzania and Namibia respectively. An explicit goal was to teach students to unravel the“sticky information” related to the context of the problem. Sticky information refers toinformation that is difficult to replicate and diffuse because it is embodied in the people, places,organizations, societal constructs, and other contextual entities. The sticky information, includingan understanding of the various power relations, helps identify key stakeholders, marginalizedstakeholders, constraints and resources to be considered in the design process leading toinnovative and sustainable solutions.Twelve student teams, consisting of students from engineering, health and human development,business, agriculture, and other colleges developed three-minute (YouTube) video pitches. Thepitches addressed specific problems related to the indigenous peoples' livelihoods, includingwildlife and natural resource management, ethics, access to income, famine, gender inequity, andhuman rights. Video pitches were rated by an interdisciplinary five-member expert panel basedon the teams' understanding of the context and the problem; the quality andAPPROPRIATENESS of their solution with specific emphasis on innovation, economicsustainability and potential for large-scale impact and the quality of their video pitch.This paper discusses the rationale and mechanics of the showcase, the key ethical issues that theteams grappled with, the solutions developed by the students, and (focus group) assessmentresults on the educational impact of the competition. Overall, the competition was successful inbringing compelling ethical design issues in the global arena into the classroom. Based on thesuccess of the inaugural competition, the competition will be held again this year with about 25-30 teams expected to participate.
AU  - Khanjan Mehta
AU  - Duarte B. Morais
AU  - Yu Zhao
AU  - Mary Lynn Brannon
AU  - Sarah E. Zappe
CY  - Vancouver, BC
DA  - 2011/06/26
PB  - ASEE Conferences
TI  - Milking the Rhino: Innovative Solutions Showcase: Promoting Ethics Education, User-Centered Design, and Social Entrepreneurship in the Global Context
UR  - https://peer.asee.org/18602
DO  - 10.18260/1-2--18602
ER  -